CMI/Compas Multi-Year Comparitive Analysis Gives Critical Insight Into the Promotional-Preference Evolution of Primary Care Physicians

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Commentary Highlights Key Takeaways Including Importance of Multi-Channel Media

Preferences have evolved for primary care physicians (PCPs) according to the results of a multi-year comparative analysis released today with critical commentary by CMI/Compas. The multi-year comparative study used CMI/Compas proprietary ByDoctor® OnDemand™ promotional response data going back to 2009, concluding that as sales forces dwindle, it’s exponentially important for Pharma to engage with PCPs based on their growing multi-channel affinity.

“At a time when physician access is increasingly important, one thing is black and white: doctors want a relationship with Pharma, with a growing affinity for non-personal contact to stay informed and engaged,” said Dr. Susan Dorfman, Chief Marketing & Innovation Officer, who contributed to the research.

For more information about this ongoing study or for a copy of the report, please contact:
Reporters: Carly Kuper, VP Corporate Communications at ckuper(at)cmicompas(dot)com
Industry: Lindsay Dinan, New Business Support Manager at ldinan(at)cmicompas(dot)com

About CMI/Compas
Well-known as a media planning and buying organization for healthcare clients, sister agencies Communications Media, Inc. (CMI) and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying. CMI/Compas is laser-focused on helping clients move the promotional needle. CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmirecruiter.com.

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Carly Kuper

Amanda Kopec Preto
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