With the competitive landscape growing for online marketers, the ability to closely measure results is critical. We believe Google Analytics is a powerful tool that all web marketers should employ.
Boca Raton, Fla. (PRWEB) November 13, 2012
MoreVisibility, a six-time Inc. 500/5000 recipient, Google Analytics / Google AdWords Certified Partner and Google Tag Manager Specialist was invited to the Google Analytics Summit on October 29th and 30th at the Computer History Museum in Mountain View, California. The summit was exclusively for Google Analytics Certified to learn about the newest measurement tools being released for the upcoming year.
As a Google Analytics Certified Partner (GACP),MoreVisibility has been attending these invitation-only, annual events in California for the past 5 years. Certified Partners from around the world meet to work in partnership with Google Product Managers, Engineers and Developers who are responsible for this most important product. Typically, the major announcements are confidential and can not be discussed until Google’s release date. This year live announcements about the newest features were permitted.
Executive Vice President Danielle Leitch and Manager of Web Analytics Theo Bennett from MoreVisibility were in attendance. A number of updates were announced, but not all have been released to the public.
Those which have been released include:
-- Universal Analytics
-- Attribution Modeling
-- Longer look-back windows
-- Better controls for data sampling
-- Import Cost Data from non-Google efforts
-- Standardized URL tagging
-- Attribution prediction (data driven) modeling
These new features enable marketers to gain better knowledge of website traffic to enhance overall ROI. “With the competitive landscape growing for online marketers, the ability to closely measure results is critical. We believe Google Analytics is a powerful tool that all web marketers should employ. As a Google Certified Partner, we look to serve as a “Benchmark for Excellence” to those seeking our assistance.” said MoreVisibility's EVP Danielle Leitch. Contact MoreVisibility’s team of experts to learn more about how these exciting new features can elevate your data analysis and website performance.
About MoreVisibility
Founded in 1999, MoreVisibility is one of the nation’s leading Search Engine Marketing, Optimization and Design firms, having helped hundreds of Fortune 1000 companies and small businesses. From 2005 - 2010, MoreVisibility was named to the Inc 500/Inc 5000 list of the nation's fastest growing privately owned firms. MoreVisibility is a Google Analytics Certified Partner, Google AdWords Certified Partner and a Google Tag Manager Specialist.
MoreVisibility boasts high client retention through a team of 35 senior professionals who deliver superior performance and measurable results. Notable clients served include: Direct Marketing Association (DMA), Children’s Hospital of Philadelphia, The Metropolitan Museum of Art, Dairy Council of California, McGladrey, The Mayo Clinic, Travel Nevada, Ritz Carlton Residential Suites and Clemson University. MoreVisibility is based in Boca Raton, Fla., and can be found on the web at http://www.MoreVisibility.com.
