Search and Social provides detailed steps that marketers can implement, ranging from how to create a real-time publishing operation to how to measure success.
Indianapolis, IN (PRWEB) November 12, 2012
John Wiley and Sons, Inc., today announced the publication of Search and Social: The Definitive Guide to Real-Time Content Marketing (Wiley/Sybex, 978-1-1182-6438-6, November 2012, US $29.99), an essential resource to help CMOs become real-time content marketers for the always-on consumer. Search and Social, written by Rob Garner, vice president of Strategy at iCrossing, discusses how marketers can combine social media, search and content marketing to build connected brands in real time. Search and Social provides detailed steps that marketers can implement, ranging from how to create a real-time publishing operation to how to measure success.
“To build connected brands with the always-on consumer, modern marketers and CMOs need to combine search, social, and content in real-time,” said Garner. “Search and Social: The Definitive Guide to Real-Time Content Marketing provides a comprehensive road map for becoming successful real-time marketers."
Garner, a marketing thought leader, shows readers the exact areas where search and social overlap, and how this synergy creates an imperative for marketers to shift to a real-time and participatory approach with their publishing efforts.
Search and Social details how to implement everything from creating search and social content to effectively using social media platforms. Featuring many illustrative, real-world case studies, this thorough guide even includes the nitty-gritty technical details of executing a search and social campaign, like how to set up RSS feeds for content, integrating Twitter and more. Additional search and social strategies covered in the book include:
- Outlining a process for acting "in-the-moment" with your digital content marketing efforts
- Detailing how to optimize social profiles and spaces for extended search engine visibility and extended visibility in networks
- Providing a new framework for understanding how search engines are becoming more social, and how social networks are becoming more algorithmic
- Illustrating how to use the social graph to build your link graph for search engines, using likes, +1s and retweets
- Providing insight into using social keyword research techniques to better communicate with and find your audience in networks
- Demonstrating how networks use traditional search concepts to extend and trigger content, and how to take advantage of these systems in a relevant way.
In conjunction with the book release, Garner will speak on the panel, "Activating the Social-Search Dynamic" at Search Engine Strategies (SES) Chicago on Tuesday, November 13 at 2:30 p.m. Central. He also will join industry leaders from around the world at Seminarium Digital Age Forum, November 14-15 in Lima, Peru. Garner will present the session, Real-time Marketing in a Connected World, on Thursday, November 15 at 12:00 p.m. PET. He will participate in book signings at both events.
Search and Social is now available for purchase online and at retailers nationwide in both print and all e-book formats. For a list of retailers, visit http://www.wiley.com/buy/9781118264386. Follow the Search and Social conversation on Twitter using the hashtag #searchsocial.
About the Author
Rob Garner is Vice President of Strategy at iCrossing, a Hearst Company, and is a widely recognized expert on the topic of interdependent search and social strategies and real-time content marketing. A MediaPost columnist since July 2006, Rob has been quoted in many major business and industry publications, including Reuters, Mashable, Dow Jones, Forrester Research, eMarketer, Adweek, and Ad Age. He is an active educator and speaker, and has spoken at SMX, SES, SXSW, Content Marketing World, and ad:tech, among many others. Follow Rob on Twitter at @robgarner.
For over 30 years, Sybex has published premium learning products and solutions for current and aspiring professionals working with cutting edge technologies. Our customers come from every corner of the globe and work in a variety of industries, but they all have one thing in common—the drive to acquire the serious technical skills needed to excel in a competitive marketplace. Wherever you are in your career, Sybex can help you achieve your goals. For more information, visit sybex.com. Sybex is an imprint of Wiley.
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid search, search engine optimization, Web development, social media, mobile, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes some of the world’s most recognized brands including The Coca-Cola Company, FedEx, The LEGO Group, LG Electronics and Williams-Sonoma Inc. Headquartered in New York, the company has 850 employees in 19 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. In addition, iCrossing owns Core Audience, a software as a service (SaaS) data management platform that powers audience-based marketing across bought, earned and owned media. For more information, please visit http://www.icrossing.com.