Cybex Helps Fitness Professionals Promote Their Businesses - New, free “how-to” PR Guide Available Online at cybexintl.com

Medway, MA (PRWEB) November 13, 2012

“Many club owners and fitness entrepreneurs have a great message to share with customers but haven’t discovered the power of public relations,” said Lisa Juris, vice president of marketing for Cybex. “By incorporating public relations into their business growth strategy, fitness professionals can reach the right audience and make the kind of impression that traditional marketing or advertising simply can’t provide. Our free guide isn't intended to take the place of a full-service public relations firm, but provides helpful background information and tips for getting started.”

The 31-page guide offers tips on how fitness professionals can use public relations to promote their business, build their brand and attract new clients through earned media coverage. Highlights include:

•     How to spot the differences in public relations from marketing and advertising
•     How to build media relationships
•     How and when to promote news
•     How to target an audience using both traditional and social media
•     How to drive media to your event
•     How to write a press release

“I’ve long been concerned that PR in fitness and recreation is all-too-often done really badly”, said Nigel Benton, publisher of Australasian Leisure Management magazine. “Kudos to Cybex for taking this initiative to inform fitness businesses about why media matters and how to make the most of media, especially when it comes to growing a business.”

For a preview of Cybex’s public relations guide or to download the full version, please visit, Cybex Public Relations Guide.

Learn about new Cybex research and programs by following @Cybex on Twitter.

About Cybex
Cybex International, Inc. is a leading manufacturer of premium exercise equipment primarily for commercial use. The Cybex product line, including a full range of strength and cardio training machines, is designed using exercise science to reflect the natural movement of the human body. Led by the Cybex Research Institute, Cybex fitness equipment is engineered to produce optimal results for users from the first-time exerciser to the professional athlete. Cybex designs and builds its products in the USA for a wide range of facilities, from commercial health clubs to home gyms, in more than 85 countries worldwide. For more information on Cybex and its products, visit the Company’s website at http://www.cybexintl.com.

This news release may contain forward-looking statements. There are a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made above. These include, but are not limited to, the ability of the Company to comply with the terms of its credit facilities, competitive factors, technological and product developments, market demand, economic conditions, and the resolution of litigation involving the Company. Further information on these and other factors which could affect the Company’s financial results can be found in the Company’s previously filed Report on Form 10-K for the year ended December 31, 2011, its Reports on Form 10-Q, its Current Reports on Form 8-K, and its proxy statement dated April 12, 2012.
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