Identity Theft Protection Services in the US Industry Market Research Report Now Available from IBISWorld

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The Identity Theft Protection Services industry has fared well over the last five years, despite a decline in revenue in 2009. As more people use credit and debit cards online and on their smartphones, the need for identity security has increased. Revenue has grown strongly since 2007, and this growth will get stronger over the next five years. However, slowing per capita disposable income will threaten potential industry gains, as consumers may not yet have the funds available to purchase industry services. For these reasons, industry research firm IBISWorld has added a report on the Identity Theft Protection Services industry to its growing industry report collection.

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As credit and debit cards are increasingly used, more people seek ways to keep their identity to themselves.

The Identity Theft Protection Services industry has experienced slow growth over the past five years, growing at an annual average of 2.6%. This includes an expected 4.6% revenue expansion in 2012 to reach $3.7 billion. The industry remained relatively resilient in the face of the economic downturn, with revenue falling only slightly in 2009 despite significant drops in consumer and business income. Since then, the slowly recovering economy has helped the industry grow due to increased demand from consumers and businesses.

Rising demand has mostly been the result of the proliferation of the internet into nearly all financial activities. Most point-of-sale systems quickly accept credit or debit cards for payment, which also makes them an easy target for identity fraud. In addition, the rise of internet banking has made it easy for a person's entire finances to come under threat as the result of compromised passwords. Finally, the use of mobile phones in both financial account management and, increasingly, financial transactions has created another target for identity thieves. Due to all these factors, demand for identity protection has steadily increased over the past five years. Also bolstering demand, a number of high-profile security breaches compromised the financial information of millions of consumers, namely the 2011 breach of the PlayStation Network and the 2012 breaches of Zappos and LinkedIn. “These breaches demonstrate to consumers the need for identity protection services and, as a result, demand has increased,” says IBISWorld industry analyst Dale Schmidt. The slow and steady growth is expected to continue over the five years to 2017. This growth will come on the back of the continued recovery of consumer income and business spending, which will lead them both to invest more in identity theft protection services, and the further growth of online financial activities. Increased regulation poses a threat to long-term growth of the industry, as industry firms are frequently on the receiving end of complaints regarding misleading advertising and contract terms. Regulatory intervention in this regard will likely lead to depressed revenue for industry firms.

The Identity Theft Protection Services industry has a low level of market share concentration. In 2012, the four largest firms in the industry account for less than 20.0% of industry revenue. Due to the relatively low barriers to entry in this industry, new entrants are able to offer similar products to major players. However, as more firms enter the industry, firms are becoming less able to distinguish themselves from one another. According to Schmidt, the breadth of services offered between large and small industry firms are becoming more similar, deterring some companies without brand recognition to enter the industry. As a result, over the past five years, the number of firms in the industry declined at an average annual rate of 0.5% to 79 companies in 2012. For more information, visit IBISWorld’s Identity Theft Protection Services in the US industry report page.

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IBISWorld industry Report Key Topics

Companies in this industry primarily provide software and services aimed at reducing the risk of identity theft from online or electronic media. Firms frequently use monitoring software to track unauthorized use of credit and other personal information.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
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