FORA.tv and Ustream Announce Dynamic, Content-Sharing Partnership

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Microsoft CEO Steve Ballmer’s Nov. 14th appearance at Churchill Club to be live streamed simultaneously to both FORA.tv and Ustream

FORA.tv (http://fora.tv), the leading online destination for conference and event video, and Ustream (http://www.ustream.com), the leader in live video, today announced a dynamic, content-sharing partnership. The agreement accelerates the efforts of both companies to bring smart, intelligent and engaging video programming to online audiences around the globe.

This week FORA.tv and Ustream will work together to live broadcast Microsoft CEO Steve Ballmer conversation with LinkedIn Chairman and Cofounder Reid Hoffman on November 14th at Churchill Club in Santa Clara, CA (http://f4a.tv/RrofDU).

Leveraging both companies’ strengths, the partnership combines FORA.tv’s award-winning videos and deep relationships with some of the world’s biggest and best media companies with Ustream’s robust technology platform, wide-ranging set of content partners and large audience reach. The partnership will greatly increase each site’s offerings of both free and pay-per-view videos, available live and on-demand.

“In joining forces with Ustream, we are bringing together two of the biggest names in live, online video to deliver relevant, intelligent programming to the widest audience possible,” said FORA.tv CEO Blaise Zerega.

“We are delighted to be working with FORA.tv,” said SVP Content, Operations and Strategy of Ustream Craig Mullaney. “Ustream’s expertise in live broadcasts and enormous reach will help FORA.tv better serve their conference and event partners.”

The next joint offering between FORA.tv and Ustream will be the November 14th Churchill Club event with Steve Ballmer and Reid Hoffman (http://f4a.tv/RrofDU). Pay-per-view access to this exclusive event is available from both FORA.tv and Ustream for $9.95. The purchase price includes viewing of the live broadcast as well as 30 days of unlimited, on-demand watching following the event.

The partnership between the companies began on October 3 when Ustream and FORA.tv jointly streamed PBS New Hours’ coverage of the first presidential debate of the 2012 Election. It was quickly followed by the live broadcast of the WIRED Health Conference and several important events from the National Journal. In addition, FORA.tv and Ustream will also jointly offer on-demand, pay-per-view video programs from TEEN VOGUE's 7th annual Fashion U.

“This is only the beginning,” said Zerega. “In the future, look for deeper integration between Ustream and FORA.tv, as we transform the conference and event video space.”

ABOUT FORA.tv
FORA.tv (http://fora.tv) is the leading online destination for video programs from the world's best conferences and events. With more than 10,000 free and pay-per-view videos, FORA.tv has the web's largest collection of programs that feature the people, issues, and ideas changing the world. FORA.tv helps hundreds of organizations including the Aspen Institute, the Economist, the New York Public Library, and Wired expand the audience for their events. FORA.tv has been named a Top 50 Web Site by TIME, and a Top Education Site by The Telegraph. FORA.tv is funded by a select group of investors led by William R. Hearst III and is based in San Francisco. For more information, visit http://fora.tv.

ABOUT USTREAM
Ustream Inc. is the leader in live, and social video streaming. The interactive platform connects broadcasters and viewers of unlimited size through innovative technology including co-hosting video features, IRC chat, Facebook, and Twitter. Ustream's free and premium solutions allow any broadcaster to create their own customizable channel with robust social and notification features to enhance visibility and virility across multiple platforms. In addition to activating the embeddable features on external websites, users are able to broadcast and view content while interacting in real-time directly from mobile phone devices, tablets, streaming players, smart TVs, and more. The company attracts millions of users ranging from musicians, celebrities, politicians, athletes, corporate executives, animal enthusiasts and gamers. For more information, visit http://www.ustream.com and follow Ustream’s socials: Twitter (@Ustream); Facebook (facebook.com/Ustream).

For Media Inquires contact:

FORA.tv contact
Hartley Riedner
Marketing Manager
media(at)fora.tv

Ustream contact
Victoria Levy
Public Relations Coordinator
Press(at)ustream.tv

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Hartley Riedner
hartley@fora.tv
415-868-4312
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