"The goal was to educate viewers while also keeping them entertained. I feel that we accomplished just that! From the well-balanced “cartoonish” background music - to the realistic movements of each machine, it keeps viewers hooked through to the end!”
Tempe, AZ (PRWEB) November 10, 2012
Astrabeds unveils their newest multimedia pieces, an infographic and video, in an effort to explain The Life of a Latex Mattress.
The professionally-illustrated works walk consumers through manufacturing process from start to finish, providing valuable information without being overly technical or wordy. The video and infographic contain complementary designs, released together to reach the largest audience possible through visual media.
In the video, “How a Latex Mattress is Made”, whimsical illustrations and pleasant background music allow viewers to follow along as latex goes from sap to mattress. The step-by-step process focuses on simple visual explanations that anyone can appreciate, from industry insiders to first-time mattress shoppers. The animation also highlights key benefits of natural latex, like eco-friendly production, longevity, and recyclability.
Similarly, the “The Life of a Latex Mattress” infographic seeks to show the entire manufacturing process in a concise, easy to understand presentation. The infographic is intended to serve as an alternate form of educating consumers by providing an easily shareable visual message. In true infographic form, the illustration depicts the process in visual terms by showing the machines in action along with iconic imagery and simple text to underscore each step. The result is a colorful, interesting work of art with valuable purpose.
Of the project, Astrabeds’ graphic designer Dillon McClelland expresses, “Designing this animation & matching infographic was definitely an out-of-the-box experience. The goal was to educate viewers while also keeping them entertained. I feel that we accomplished just that! From the well-balanced “cartoonish” background music - to the realistic movements of each machine, it keeps viewers hooked through to the end!”
The intent of the video and infographic is primarily education, and introducing shoppers to the process of buying a natural latex mattress. Astrabeds’ latex beds contain natural Talalay latex, providing a healthy, renewable alternative for eco-conscious customers. The beds offer organic cotton and wool covers and customizable firmnesses, and boast high customer ratings. Astrabeds’ latex collection is guaranteed free of harmful substances by Oeko-Rex and made in the U.S.A.
Astrabeds, part of e-commerce collective OneMallGroup, is an online retailer of memory foam mattresses, latex mattresses, adjustable beds and bedding. Based in Tempe, Arizona and in business since 2007, Astrabeds has earned a reputation of quality products and service, as well as a commitment to the latest technologies and competitive prices.