World-Renowned Journalist, Scent Author & Curator Chandler Burr to Give Gala Keynote at ScentWorld 2013

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Burr is a preeminent figure in the fragrance industry.

“There is no one quite like Chandler Burr and we’re honored to have him as our Gala keynote speaker.”- Caroline Pieper-Vogt, President of ScentWorld, LLC.

ScentWorld, LLC announced that Chandler Burr, an authority on scent and the Curator of the Department of Olfactory Art at the Museum of Arts and Design in New York City, will be the keynote speaker at the Gala Dinner on Feb. 7, 2013, during the ScentWorld annual conference. Mr. Burr will present a review of his perspectives and creative work with the Art of Scent: 1889-2012 exhibit.

Mr. Burr, the New York Times perfume critic from 2006-2010, is the author of the two definitive popular books about the perfume industry. Mr. Burr’s first book, "The Emperor of Scent” (2003) is about a genius of biophysics and perfume. "The Perfect Scent: A Year Inside the Perfume Industry in Paris & New York" tells parallel stories of the creation of two scents; one by perfumer Jean-Claude Ellena for the luxury house Hermès and the other by Sarah Jessica Parker and Coty.

His latest work, The Art of Scent 1889-2012, is the first major museum exhibition to recognize scent as a major medium of artistic creation. The exhibition focuses on twelve works made between 1889 and 2012, and will include Jicky, created by Aimé Guerlain in 1889; Ernest Beaux’s Chanel N° 5 from 1921; Jean-Claude Ellena’s Osmanthe Yunnan from 2006; and Daniela Andrier’s Untitled, created in 2010. Each scent was selected by curator Mr. Burr to reveal the evolution of aesthetics in the medium or to illustrate major innovations in scent design. The exhibition runs from Nov 20, 2012 through Feb 24, 2013.

“There is no one quite like Chandler Burr and we’re honored to have him as our Gala keynote speaker,” stated Caroline Pieper-Vogt, President of ScentWorld, LLC. “He is a preeminent figure in the fragrance industry, and his work with the Department of Olfactory Art at the Museum of Arts and Design is unparalleled.”

The three-day ScentWorld event focuses on leveraging relevance and resonance to maximize revenue in today's marketplace. The program brings together well-known scent technology and fragrance manufacturers; scent marketing distributors and consultants; marketing, advertising and branding agency professionals, sensory marketing pioneers and established brands from across the globe. Participating in the three-day international event will place attendees on the fast track to utilize the power of scent and sensory marketing to increase sales and create lasting emotional bonds with today’s sophisticated consumers.

ScentWorld 2013 is a conference that attracts renowned experts, authors, and engaging speakers and professionals who represent countries around the world. Sponsorship opportunities and exhibitor spaces are now open. For more information on ScentWorld 2013 and to submit a SMItty award nomination, please visit scentmarketing.org/events.

About ScentWorld, LLC:

ScentWorld is the preeminent global scent and sensory marketing conference. It features three days brimming with networking and cutting edge presentations and workshops, helping professionals to creatively build their businesses with profitable ideas. Attendees hear from leading minds in scent and sensory market research, technology and trends, and applications, with inspiration from dynamic exhibitions featuring the top global companies, demonstrating their expertise and solutions.

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