Innovative Automotive Marketing is Here. Not a Lead – a Buyer

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CarPlatter.com introduces an improved outlook for auto dealerships via a “different-from-the rest” online platform.

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“After all my years in the auto industry, I believe now is the time for a better way to bring new car buyers and dealers together,” says Danny Mayer, a 40-year auto industry veteran and Co-Founder & President of CarPlatter.com.

What makes http://www.CarPlatter.com different is its confidential approach for generating serious new car buyers for dealerships, leading to higher profits, less marketing costs, and moving more cars off their lots.

Danny Mayer, Co-Founder and President of CarPlatter.com, and an auto industry veteran of 40+ years, wants to shake up the auto industry—on the dealers’ side of the coin.

“After all my years in the auto industry, I believe now is the time for a better way to bring new car buyers and dealers together,” says Mayer. “It’s a tragedy for our business that too many auto dealerships stubbornly rely on original lead methods, and although many were early adopters of the Internet, they’ve been slow to keep up with its ever-advancing technology. It’s almost like they’re frozen in time,” he adds.

CarPlatter.com’s aim is to change these habits with a new online approach that benefits consumers AND dealerships by making it easier than ever to buy and sell a new car: both buyers and dealers stay anonymous until the buyer sees the vehicle and competitive price he or she wants. With this method, dealers know new car buyers who sign up on CarPlatter.com are NOT leads, but serious buyers because a nominal fee comes with their anonymity.

“Dealerships no longer need to invest in ‘business development centers’ or spend huge amounts of money for leads that don’t produce sales, and are also sold to other competing dealerships,” says Mayer. “This is not for every dealership and I often pose these four questions to progressive dealerships considering a change:

1.    Are you tired of paying for leads that don’t produce results?
2.    Are you interested in reducing your cost of sales?
3.    Do you want to increase both your gross profit and net profit?
4.    Do you want to reduce your cost of Internet advertising?

If so, you’re a dealership ready to look at the future of online automotive marketing,” advises Mayer. For more information, visit http://www.CarPlatter.com, or call Danny Mayer at 817-995-5408.

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Wendy Taylor, wendy@taylorandscott.com

Danny Mayer, danny@sdmautomotive.com
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