Nu-Way Transportation Drives Customer Satisfaction Using Birst

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Provider of customized transportation solutions improves operational efficiency and cost-effectiveness with Birst Business Analytics.

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Among the many reasons we selected Birst, were its proven history and clear focus on customer service.

Birst Inc., the leading provider of agile business analytics, today announced that Nu-Way Transportation is deploying Birst’s industry-leading business intelligence (BI) solution to support its ongoing efforts to maximize customer satisfaction. Leveraging Birst to turn raw data into actionable insight, Nu-Way will boost operational efficiency and cost-effectiveness, enabling the organization to optimize pricing and further enhance customer service.

As a provider of customized transportation and logistics solutions, Nu-Way is committed to delivering excellent, economical, and reliable customer service, and leveraging technology to increase customer return on investment. Birst’s affordable analytics solution will combine and analyze data from a variety of applications, providing Nu-Way with the ability to monitor key performance indicators (KPIs) across all departments. As a result, the organization will be able to more proactively and efficiently manage its operations and fleet performance with fast, easy access to information such as truck utilization, on-time delivery rates, and miles per gallon (MPG) by truck and by cost center. Birst will also provide more robust reporting capabilities and greater insight into safety-related information that will be used to further minimize incidents, including employee accident and injury rates by type of activity and geography. Additionally, Nu-Way plans to provide employees in the field with mobile access to Birst so they can more easily monitor customer service levels and instantly answer customer inquiries. Through these operational improvements and with greater insight into specific cost drivers, Nu-Way will be able to reduce costs, optimize pricing, and continue to increase customer satisfaction.

“Among the many reasons we selected Birst, were its proven history and clear focus on customer service,” said Brian Walder, Vice President and CFO, Nu-Way Transportation. “Birst brought in experts from all levels to educate us, not just about their solution, but about BI in general. It quickly became apparent that ‘customer success’ is not just a line on their website.”

In addition to its extensive analytics expertise, Birst delivers a comprehensive, integrated, cloud-based solution that also includes enterprise-class capabilities. As Nu-Way evaluated a number of analytics offerings, Birst stood out as a provider of robust, automated data warehouse technology and user-friendly functionality, such as mobile access and self-service dashboards.

“Birst offers a single solution that transforms raw data into actionable insight—without the help of IT,” said Brad Peters, CEO of Birst. “With Birst, business users can manage and add new data sources, create dashboards from scratch, and easily collaborate with colleagues. As a result, they’re empowered to answer their most challenging business questions and make more meaningful decisions that significantly improve overall results.”

To find out more information about Birst’s solutions and how they can help your business succeed, visit

About Birst
Birst™ is the leader in agile business analytics. It offers a single place to manage all of your organization’s business analytics and the agility to answer questions spanning departments, data sources, and deployments—across both public and private clouds. Birst gives users the fastest way to answer their most pressing business questions, and the ones they didn’t know to ask. At one-third the cost, time, and staff of traditional big BI, Birst brings the benefits of analytics and fact-based decision-making to a much broader audience. For more information, visit or follow us on Twitter @BirstBI.

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Stacey Collins Burbach
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