Paradigm Sample Enhances IdeaShifters Mobile App with Consumer Geo-targeting, Image Capture, and Real-Time Couponing

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Now available on Android smartphones and iPhones, Paradigm Sample’s IdeaShifters mobile application offers geo-targeting, image capture, and real-time couponing, to provide deeper consumer insight to the consumer goods industry.

The ability to reach consumers at retail establishments enhances the quality of responses by eliminating recall errors.

Paradigm Sample, a leading innovator in mobile market research and data collection, today announced the latest enhancements to its proprietary IdeaShifters mobile application. The IdeaShifters app has now been made available on Android smartphones, in order to increase the number of engaged consumers, and to improve the dialogue between retailers and a wider and more diverse audience. The latest iteration of the IdeaShifters mobile app offers consumer geo-targeting, image capture, and real-time couponing.

The IdeaShifters mobile app uses GPS capabilities to notify consumers about geographically targeted in-store surveys that are triggered at retail locations and promotional events. IdeaShifters location-based surveys are delivered to consumers as soon as they enter a particular location, which helps to ensure that consumers’ responses are recorded during, or immediately after, their retail experiences. According to Sima Vasa, Paradigm Sample’s CEO, “the ability to reach consumers at retail establishments enhances the quality of responses by eliminating recall errors.”

The updated IdeaShifters app also provides a simple way to capture images, in addition to survey answers, thus giving companies the opportunity to collect visual qualitative lifestyle and shopping insights from their customers. To further motivate customers to take the geo-targeted surveys, IdeaShifters offers gift cards or in-store coupons that can be redeemed immediately after the surveys are completed. “IdeaShifters innovative use of mobile technology has not only opened up a whole new way for retailers to easily collect shopper insights or path to purchase information,” Vasa said, “but it also allows our consumers to engage with us in a way that is easy, convenient and allows consumers to reap immediate rewards for their time and effort.”

About Paradigm Sample

Since 2009 Paradigm Sample’s proven mobile market research has given leading companies a solid foundation to support all types of business and marketing objectives. The company’s extensive experience and knowledge in building mobile-based research solutions provides information and insight that can't be acquired from traditional market-research methods. Paradigm Sample also regularly partners with other market-research companies who need the company’s mobile-research platform, MobilePulse, to give their own clients compelling and valuable consumer information. This information spans all age groups, ethnicities, and regional demographics -- including the lucrative, and notoriously hard-to-reach, millennial generation. For more information, visit http://paradigmsample.com.

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Cyrus Deyhimi
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