Bursts on to the Yoga Social Media Scene

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In the fast-growing world of Yoga and Activewear websites a new arrival is enjoying immediate success using social media., a Sacramento, California, startup has nearly 3500 new friends on its Facebook page since it launched in late August 2012. The company has put social media at the heart of its marketing strategy and it's paying fast dividends

DownDog Boutique is different from most online stores. No hassle, no stress, just real human beings doing great work.

With almost 20 million people practicing Yoga in the U.S., Yoga Activewear has become one of the fastest growing categories of clothing and product sales. Combine that with double-digit sales growth year-over-year in online sales and you have the perfect case for an online Yoga boutique focused on the customer.

DownDog Boutique's product showcase is focused on organic Yoga clothing and accessories, handmade eco-friendly jewelry, and products that fit the “Yoga lifestyle.” DownDog Boutique Brand Ambassador and Yoga instructor Jenice Gaddis says, “I love the fact that we've brought together many smaller manufacturers and you can shop them in one place rather than searching lots of sites.”

The company offers its customers unique Yoga products from quality small manufacturers in one accessible online location. Twenty-five brands and 1000+ products are showcased on the site from Green Apple Organic, Yoga Clothing, Synergy Organic Yoga Clothing, Jonano Organic Clothing, Jala Clothing, Nayad Aqua Sportswear, Earth Yoga Organic Clothing, Hyde Organic Yoga Clothing, Body Angel Activewear, Chakras by Didi, Yoga Styles Clothing, Electric Yoga, BelaBela, Doce Vida, Champion, Random Balance Jewelry, and My Om Designs Jewelry. There is also a selection of Yoga books and DVDs. believes it's found a winning formula in social media marketing. Traffic to the company website from Facebook has made up over half of all visits so far, with a significant number being tablet and mobile users. Kristin Berkery, Marketing Consultant and Brand Ambassador, attributes the rapid growth on Facebook to the curation of wide-ranging Yoga-inspired content. “As Yoga lovers ourselves, we're sharing content that inspires and interests us. People that love Yoga tend to be passionate about it and love to engage with others like themselves online.” The company has an active Pinterest and Twitter presence too, but Facebook so far has proved the main traffic driver.

The company maintans an active Blog bringing together Yoga tips and news along with new introductions.

Along with its focus on customers' interests, DownDog Boutique offers a 100% satisfaction guarantee and personalized customer service. One happy customer remarked: “I emailed DownDog Boutique regarding an issue with a product that didn’t fit well and got a response less than 24 hours later. They really do put the customer first! I don't usually shop online due to poor experiences in customer service, but DownDog Boutique is different from most online stores. No hassle, no stress, just real human beings doing great work."

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Kristin Berkery
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