The Watchman’s Rattle Celebrates Two-Year Hard Cover Success

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Two years following the book’s initial release, publisher, Perseus Books Group, will re-introduce The Watchman’s Rattle in paperback. The new edition has been updated with a fresh cover design and subhead. In addition to bookstores and retail outlets throughout the nation, the paperback is slated for airport distribution.

No one was prepared for a two-year shelf-life for American sociobiologist, Rebecca Costa’s first book, The Watchman’s Rattle. In a business where paperbacks follow hard covers within a few months, it’s rare for a publisher to wait years. Which begs the question: why not bring out a less expensive paperback sooner?

According to industry veteran and Publisher of Vanguard Press, part of Perseus Books Group, Roger Cooper, “Despite an impressive body of work, when Rebecca Costa first came to us few people knew who she was. We knew we had an important book on our hands. We felt it in our bones. But we also knew that she would have to build a platform from the ground up. That takes time.”

But build from the ground up the author did. Within the first few months of its release, the book was selected by Larry King Live as the program’s “Pick of the Week,” singled out by the Library Journal as one of the top science books of 2010, and described by the New York Journal of Books as a “Must Read.” The New York Times asked whether Costa was “Oprah’s Next Star?” and thousands began following the author over social media. Costa joined the prestigious American Program Bureau and made over one hundred public appearances, propelling her to become one of the most sought after speakers in America. She began hosting a syndicated weekly radio news program called The Costa Report, which became popular among thought- leaders from Ron Paul, Alan Dershowitz and Pat Buchanan to Richard Branson, Vint Cerf, Bob Woodruff, Michelle Rhee. Today, the program boasts an audience of over 2.5 million listeners. To top it all off, Costa just completed an 8-week internet television pilot series and claims that she is well into her second book. “No first-time writer prepares for these things,” said Costa. “I was lucky to pick an agent and publisher who did far more than just print my book. They guided me.”

Since October 2010, The Watchman’s Rattle has been translated in more than 20 countries, far exceeding publisher’s expectations. “Similar to books such as Silent Spring and Black Swan, this book’s audience continues to build. The message is timeless. Consequently, there was no need to rush to paperback,” said President of the Scott Meredith Literary Agency, Arthur Klebanoff.

On November 17, 2012, two years following the book’s initial release, publisher, Perseus Books Group, will re-introduce The Watchman’s Rattle in paperback. The new edition has been updated with a fresh cover design and subhead. In addition to bookstores and retail outlets throughout the nation, the paperback is slated for airport distribution. Given the platform Costa has constructed since the original release, Cooper anticipates brisk sales for the paperback, “The timing is right. Everyone knows the rules in publishing have changed. We all think that faster and quicker is better. But sometimes you need to hold back - give an author time to establish an audience before racing ahead. This was one of those instances where time was on our side.”

About Rebecca D. Costa http://www.rebeccacosta.com

Rebecca Costa is an American sociobiologist who offers an evolutionary explanation for current events and emerging trends. A new voice in the mold of Thomas Friedman and Malcolm Gladwell, Costa attributes modern consternation – from government gridlock, terrorism, crime on Wall Street, epidemic obesity and upheaval in the Middle East - to genetic imperatives. Retiring from a career in Silicon Valley, Costa spent six years researching and writing The Watchman’s Rattle. The success of the book in 20 countries led to a weekly radio program called The Costa Report. In 2012, The Costa Report was syndicated by the Business TalkRadio Network and the VoiceAmerica Business Channel. Rebecca D. Costa is currently represented by the Scott Meredith Literary Agency and American Program Bureau. For more information visit http://www.rebeccacosta.com.

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