D2 Interactive innovates with Social Media Wall

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Digital agency implements an innovative online tool for Ellandi LLP

D2 Interactive

D2 Interactive

The idea was to bring all pieces of social media buzz across the company’s assets together in one place.

D2 Interactive, a London based digital communications agency, has created an innovative Social Media Wall for Ellandi LLP, a specialist investment manager focused on UK commercial property, to highlight the social media activities and engagement of their portfolio of shopping centres and commercial property. The Social Media Wall was completed alongside the full re-development of Ellandi’s corporate website http://www.ellandi.com

The Social Media Wall features real time feeds from the Facebook and Twitter of Ellandi’s corporate account and its property portfolio, including Colston Tower, Newlands Centre, Grays Shopping Centre, and The Walnuts Shopping Centre. An innovative design enables it to showcase different types of content avoiding the necessity to visit separate accounts on their individual SM platforms thus keeping visitors on the website.

Ellandi says: "The internet is providing huge challenges to the traditional retail market, however Ellandi is embracing the opportunities it offers too". Ellandi has put in place a social media strategy for all of its assets, which enables them to work more effectively with their occupiers to target relevant messages to their shoppers and interact with them; building loyalty. The idea was to bring all pieces of social media buzz across the company’s assets together in one place.

"The visibility and convenience was very important", said Dan Drogman, Managing Director of D2 Interactive. He added: “You can see what’s going on right now. Posts and comments appear in real time and if the company shares any pictures, you can see them straight away. The Social Wall highlights Ellandi’s shopping centres online marketing activity by showcasing the events and offers available from their retailers.”

Additional features of the new website include a bespoke Content Management System (CMS) with integrated marketing communications system developed especially for Ellandi, an interactive map showcasing their portfolio and investor centre. The website reflects Ellandi’s market leading position and provides full information for investors.

Notes to Editors:

About D2 Interactive

D2 Interactive is a vibrant, young and dynamic company, passionate about great website design and always pushing the boundaries of what is possible online. Founded in 2010, the company has a portfolio of more than 100 completed projects in real estate, finance, and e-commerce. Current clients include Aberdeen Asset Management, CBREi, UBS Triton Fund and DTZ
http://www.d2i.co

About Ellandi LLP

Founded in early 2008, Ellandi has established itself as a clear market leader in the field of principal loan acquisitions and is building a best in class asset management business focused on secondary shopping centres. Additionally Ellandi has been involved in a number of successful corporate and asset restructurings and has invested other multi-let commercial assets where it can apply its core competencies to create additional value. Current portfolio of Ellandi includes Colston Tower (Bristol), Newlands Centre (Kettering), Grays Shopping Centre (Grays), The Walnuts Shopping Centre (Orpington).
http://www.ellandi.com

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Anton Davidenko

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