New York, NY (PRWEB) November 12, 2012
Urban baby diaper company 'My Lil Star' thrives on community initiatives and independent financing. Entrepreneur Steven Marcano, hailing from a suburb of Hartford, Ct, launched and sustained the first urban baby diaper company by leveraging celebrity endorsements, style and a true desire to help mothers in need within the economically disadvantaged communities throughout New England. Leveraging voter drives, coat drives, turkey drives, and FEDEX Hurricane support initiatives, My Lil Star has utilized it's celebrity to reach the hearts of the community, while delivering a great product
Convenience stores and corner stores first saw the value in the My Lil Stars concept. Internet sales are a natural fit for the thriving small business. With the company consistently generating over 1.7 million in annual sales online mainly through discount sales, My Lil Star has proven its worth on the retail shelves. “A meeting 3 years ago proved to be fruitful for the company. We met a bodega association president who pitched the pricing model to some 7,000 stores. Almost 1,000 bought into the concept immediately,” says John Ruiz Manhattan Bodega Association.
Over the past 5 years, the company has enjoyed endorsements from some of the biggest urban celebrities including Cherrie Johnson (Family Matters), Carl Payne (Martin), Sally Richardson (I Am Legend), Fredro Star (Onyx), and Fantasia (American Idol). It has transitioned into more than a concept with the support of New York Corner stores. Top line revenue is projected to be 10 million based on orders and a solid third quarter.