The Executive Committee of the Theodore Roosevelt Association (TRA) is Pleased to Announce, Effective November 12, 2012, the Appointment of Laurence Pels, a Successful Marketing and Media Professional, as Executive Director.

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“We’re delighted that Laurence is joining the TRA as we go about reshaping and revitalizing the organization,” said Tweed Roosevelt, President of the TRA and Chair of the Executive Director Search Committee.

“His broad-based career in marketing and product development, his enthusiasm, energy and critical thinking skills will guide us as we expand our programs, build our membership and reach out to new audiences. We look forward to working with him in championing TR’s values and legacy well into the 21st Century, and in securing a vibrant future for the Theodore Roosevelt Association.”

Pels joins the TRA after a more than 20-year career in brand and product development for major corporations, including Westwood One, the National Basketball Association and Bloomberg LLP. In progressively responsible positions, Laurence was accountable for enhancing, licensing and protecting product and brand awareness, negotiated national and international agreements and managed relationships with a wide variety of corporate partners. He also served as vice president and treasurer for the Laura Pels Foundation, a non-profit foundation that provides grants to theater groups in New York City.

“I’m excited to join the TRA, to implement new programs while enhancing those which already exist,” said Pels. “I’m proud to be named Executive Director, and to have the opportunity to introduce the Millennial Generation and beyond to Theodore Roosevelt and engage our country’s future leaders in TR’s legacy and ageless wisdom.”

Like Theodore Roosevelt, Pels was born and raised in New York City. He is an alumnus of the Salisbury School in Connecticut and holds a bachelor’s degree in Political Science from Syracuse University.

The Theodore Roosevelt Association is a congressionally chartered non-profit historical and public service organization dedicated to perpetuating the memory and ideals of Theodore Roosevelt. The TRA publishes a quarterly journal, sponsors scholarly conferences, supports directly and through chapters in many locales a variety of public service initiatives, including Theodore Roosevelt Police Awards, Theodore Roosevelt Public Speaking Contests, and Teddy Bears for Kids. We also maintain a close relationship with the USS Theodore Roosevelt (CVN-71), a Nimitz-class aircraft carrier, and annually bestow a Theodore Roosevelt Junior Officer Leadership Award. Since 1923, the TRA has presented on a periodic basis the Theodore Roosevelt Distinguished Service Medal to recognize individuals who have made outstanding contributions to the Nation's public and cultural life, and from time-to-time also grants other awards to recognize noteworthy service and achievements. Other significant programs include involvement with the Roosevelt Study Center in The Netherlands since its founding in 1986, support of the Theodore Roosevelt Memorial Fund for research grants at the American Museum of Natural History, and support of the Theodore and Franklin D. Roosevelt Naval Prize.

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Laurence Pels, Executive Director
Theodore Roosevelt Association
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