Hopflow Launches Open Beta of Web and Mobile App to Connect Consumers With Streaming Content Based on Personal Interests

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Users Can Now ‘Automagically’ Discover and Share Content By Following Specific Topics; Platform Provides Simple Alternative to Following Individual Sources

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We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy.

Hopflow (http://www.hopflow.com), a company that offers a simple and automatic way to discover and share interest-based content, today announced the open beta launch of its web and mobile app. With Hopflow, users select topics that interest them, and based on those interests, Hopflow ‘automagically’ provides a personalized flow of stories from around the web and Hopflow community.

As consumers seek simpler ways to receive and share more relevant and personalized content, traditional aggregation platforms and social networks have been slow to evolve. Hopflow saves users time and effort, as well as improves content discovery by eliminating the need to manually find and follow generalized sources and filter through uninteresting or irrelevant information.

Hopflow’s network also provides a new ecosystem where content creators can break through existing online social barriers and get discovered by like-minded people. Unlike with other social networks, Hopflow doesn’t require content creators to get people to manually follow them, because every post they create and share is automatically distributed to relevant users in the Hopflow community.

Hopflow’s ‘automagic’ technology aggregates and organizes news, blog and multimedia content from all over the social web and automatically presents it through a simple, image-rich platform according to specific topics. Users can then easily re-hop (share) to their social platforms or ‘like’ the content they receive. The platform is designed to continually learn from this activity to fine-tune and deliver an even more targeted and personal experience.

“The social web is full of content platforms that force people to manually follow and filter through sources and information. In this contextual age, people want tools that are simple and provide targeted information,” said Erez Pilosof, CEO and Founder of Hopflow. “We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”

Added Mr. Pilosof, “At some point, we’ve all experienced the frustration of being overwhelmed with too much information on our social network feeds. A portion of the content we receive when we follow individual sources is personally interesting, but a large amount quickly becomes ‘noise’ that forces us to manually organize the information or eventually decide to un-follow the source. Hopflow completely rethinks the follow model and aims to lead a paradigm shift based on following interests.”

With the open beta launch, anyone with a valid Facebook or Twitter account can join and log in to Hopflow at http://www.hopflow.com and download the free mobile app for iPhone, iPod Touch and iPad in the iTunes App Store at http://hopflow.com/s/app.store/apple/.

About Hopflow
Launched in 2012, Hopflow is a new step forward in the evolution of social content discovery. The platform radically simplifies and improves content creation, distribution and consumption for users by taking over the complexities of managing and fine-tuning personal interests and social connections. Hopflow is also a new distribution platform that helps content creators break through existing online social barriers and get discovered by like-minded people. For more information, please visit our website at http://hopflow.com.

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Peter Moran
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