Charlottesville, VA (PRWEB) November 13, 2012
Today, marketers need to understand the defining characteristics of their buyers to target more efficiently and drive more sales. Search engine marketing firm Search Mojo aims to help these businesses with this often challenging task by hosting a free marketing webinar, entitled Get More Leads by Identifying and Targeting Your Buyer Personas . The webinar will be presented by Janet Driscoll Miller, President and CEO of Search Mojo, and Adele Revella, President of the Buyer Persona Institute, on Friday, November 16th, at 2:00 p.m. ET.
During this webinar, Miller and Revella will discuss the importance of buyer personas and the key role they play in improving marketing and advertising strategies. Revella will discuss the Five Rings of Insight™ that marketers need to uncover so they can create compelling content and make it easy for buyers to choose the company’s solutions. Miller will share how social media can serve as an effective resource in gathering information for creating and targeting buyer personas.
“Many marketers see the value of buyer personas, but they may not know how to get started,” said Revella. “In this webinar, I’ll provide an introduction to buyer personas and an overview of the best practices that make them actionable. Marketers need to uncover five very specific insights to better understand what matters to buyers and generate higher-quality leads.”
“By first understanding and mapping out personas, marketers are then empowered to attain demographic data via other channels, such as LinkedIn advertising and social logins, to continue to market to that individual based on what we know about his or her persona -- their needs, challenges, and interests,” said Miller. “I’ll be demonstrating how social media channels help define the target audience and drive the greatest conversion.”
The informative webinar is designed for all levels of marketing professionals.
To register for the webinar, go to http://www.search-mojo.com/buyerpersonas.
About Search Mojo
Recently ranked on the prestigious Inc. 5000 list as one of the fastest growing businesses in America, Search Mojo specializes in search engine marketing, social media advertising, content marketing and analytics services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their conversions and lead generation through search and social tactics. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.
About Buyer Persona Institute
Buyer Persona Institute is a training, coaching and speaking consultancy, helping B2B marketers understand and harness the power of what really matters to buyers. Founded in 2010 by Adele Revella, Buyer Persona Institute offers workshops, coaching, speaking and consulting services for Fortune 500 and mid-market companies around the world who seek the confidence to say, “This is what really matters to our buyers. So here’s the plan.” Revella is the author of the eBook The Buyer Persona Manifesto and co-author of For Compelling Content, Let Your Buyers Be Your Guide. More information at http://www.buyerpersona.com , on Twitter at @buyerpersona or on Facebook .