GMI, GutCheck Partner to Bring Agile Market Research to Brands

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GMI (Global Market Insite, Inc.) a provider of technology enabled solutions for global market research and GutCheck, which provides agile, qualitative market research to some of the world’s leading brands, today signed an agreement that will allow GMI’s clients to get instant target feedback via GutCheck’s on-demand community platform.

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“This solution is highly efficient for quick-turn research insights on consumer sentiment, as well as to inform more comprehensive farther reaching research projects,” said Daniel S. Fitzgerald, GMI General Manager, Americas.

GMI (Global Market Insite, Inc.) a provider of technology enabled solutions for global market research and GutCheck, which provides agile, qualitative market research to some of the world’s leading brands, today signed an agreement that will allow GMI’s clients to get instant target feedback via GutCheck’s on-demand community platform.

GMI will resell GutCheck’s on-demand qualitative community platform as part of its comprehensive suite of market research offerings.

GutCheck provides real-time access to target audiences so brands can get actionable answers based on real world feedback to business questions. GutCheck’s on-demand community platform lets companies find and connect with their audience in minutes, get feedback on and iterate concepts in hours – as opposed to weeks for other methods – so that brands and their teams make more meaningful, confident decisions. All of this is done at a fraction of the cost of other solutions.

This agreement reflects GMI’s response to clients’ desire to harness the speed and cost advantages of self-serve research, as well as its efforts to employ the newest tools for drawing in-depth insights from larger, more dispersed groups of people than is possible via traditional focus groups. It also enhances GMI’s capabilities with a platform that can be implemented in real time to jump start the research process. GMI expects to begin integrating the GutCheck capabilities into its product offerings early in 2013.

Daniel S. Fitzgerald, GMI General Manager, Americas, noted that GMI’s broad array of advertising and market research agency clients, in particular, will benefit from the additive ability to gain rich consumer insights under tight deadlines. “This solution is highly efficient for quick-turn research insights on consumer sentiment, as well as to inform more comprehensive farther reaching research projects,” he said.

Dan added, “The GutCheck platform is a logical extension to our core research offerings and builds on our highly profiled global consumer panel fulfillment, adding yet another extremely agile source for targeted respondent insights. GMI is known for adding value to every stage of the research process, and this initiative further builds on this promise.”

“We are thrilled to partner with GMI and help them offer a real-time research option that complements their existing suite of research offerings,” noted Matt Warta, GutCheck CEO. “They have a history of providing robust research execution and panel solutions for customers, and we believe adding GutCheck to their suite will help GMI answer questions even more quickly for their customers.”

About GMI
GMI empowers insights. From intelligent sampling to award-winning survey engagement software to sample management and custom reporting, GMI adds value at every stage of the research process. With millions of deeply profiled double opt-in panelists across 40 proprietary panels throughout the Americas, Europe, the Middle East, and Asia Pacific, and with real-time respondent sourcing and advanced sample balancing capabilities, GMI offers a wide range of respondent access in a single, trusted partner.

Along with a full suite of data collection services including specialty panels, custom panels and communities, mobile surveys, and observed digital behavior and ad tracking, GMI delivers the industry's most complete and highest-quality online research. GMI is part of Lightspeed Research, the leading provider of technology-enabled solutions and online respondents for global market research. Part of Kantar, a division of WPP, Lightspeed Research serves clients and cultivates online panelists across the Americas, Europe and Asia Pacific. For more information, visit http://www.gmi-mrblog.com.

About GutCheck
GutCheck believes that all marketers, researchers, and agencies seeking information needed to make critical business decisions should be able to able to get rich, consumer insights from their target audience without spending weeks waiting for answers. The company’s goal with every piece of technology is to help its customers access the right people at the right time for the right result.

Customers currently work with GutCheck to reduce product development cycle times, optimize marketing messaging and decipher social media sentiment to help them make brand business decisions faster and smarter. For more information, visit http://www.gutcheckit.com

For press inquiries, please visit: http://gutcheckit.com/press.

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