Experience Advertising, Inc. Launches Holiday Marketing Division

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Focusing on preparing ecommerce merchants for the holiday shopping season through numerous online marketing strategies.

Holiday Shopping

Holiday Shopping

Our agency has a proven success rate for increasing web sales during the holiday season. We are able to execute ROI-focused marketing strategies across a wide range of online marketing channels for our clients.

The Friday after Thanksgiving kicks off an avalanche of online shopping deals from the major retailers and smaller ecommerce websites. The following Monday is the biggest online shopping day of the year as consumers head to their computers to begin searching for amazing holiday shopping deals. Cyber Monday, as the day is called, occurs this year on November 26th and is already predicted to be a robust sales event for the ecommerce industry. Online marketing agency Experience Advertising, Inc. is ensuring their clients excel with consumers this holiday shopping season by launching their Holiday Marketing Division to assist their clients in preparing and capitalizing on the online holiday shopping rush.

According to the latest projections, online shoppers in the United States will spend $54.47 billion this November and December, which is an increase of 16.8% from $46.63 billion spent last year. This prediction is expected to mark four years of consecutive e-commerce spending growth.

Despite the projections of a strong shopping season, the National Retail Federation's annual holiday spending report indicates that e-commerce companies expect to face some marketing challenges over the coming weeks. More than half (52%) indicated “reaching new customers” would be “significantly challenging,” and “offering competitive pricing” (25%) and “reaching return customers” (23%) were also challenging concerns to many online merchants.

To help ecommerce companies prepare for the upcoming holiday season and capitalize on the opportunity, Experience Advertising Inc., an award winning online marketing and advertising agency, has launched its Holiday Marketing Division and expects to alleviate many of the holiday marketing challenges facing their clients. Since 2007, Experience Advertising has been managing online marketing channels for ecommerce websites utilizing proven online marketing strategies focusing on traffic channels like: search engine marketing (SEM), behavioral retargeting, search engine optimization (SEO), conversion rate optimization (CRO), email marketing, viral contests and sweepstakes, landing page optimization (LPO), and website development and design.

Experience Advertising works directly with leading Internet retailers and e-commerce sites and has demonstrated consistent, positive growth and return on investment (ROI) for its clients. For the upcoming holiday season, Experience Advertising is beefing up its clients' marketing efforts by helping them implement skillful advertising strategies that include holiday themed websites, social media sweepstakes, seasonal affiliate marketing promotions, up-sell and cross sell strategies, holiday specials, and free shipping incentives.

When asked to comment on the 2012 predictions for online sales this coming holiday season, Experience Advertising CEO, Evan Weber elaborated, "The average consumer is expected to do more than 36% of their holiday shopping online. Our goal is to create the highest volume of targeted traffic and conversions at the lowest cost for our clients. Our agency has a proven success rate for increasing web sales during the holiday season. We are able to execute ROI-focused marketing strategies across a wide range of online marketing channels for our clients."

If you are interested in maximizing your online marketing channels, contact Experience Advertising, Inc. for a complimentary evaluation.

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Chastidi Correa
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