LOS ANGELES, CA (PRWEB) November 13, 2012
My Chamber App, a mobile engagement tool used by more than 200,000 local businesses, today announced it has signed a partnership with KDA Group Inc. to help educate, and provide valuable marketing resources to Chambers of Commerce’s and their members. KDA is one of the largest local marketing agencies in the U.S. and the agreement catapults My Chamber App to a new level, enabling it to provide, in partnership with the Chambers, a dynamic set of local print and digital marketing tools in an integrated suite of services.
My Chamber App is a mobile engagement network that acts as the communication and support tool for hundreds of local Chambers of Commerce. Marketed as Your Chamber in Your Pocket, MyChamberApp is a mobile directory built for the Chamber of Commerce community. Chamber members can find and promote their Chamber businesses, events, and network within their local community. Equipped with location based mobile technology, the information is instantly geographically relevant, making it a great way to find local discounts and hot deals. It has become an integral part of the local marketing landscape and a powerful tool for Chamber members to communicate and market with each other
“We are thrilled to be working with KDA and this announcement marks an important new chapter for our business,” said MyChamberApp CEO Skyler Sutton. “We have had numerous discussions with our chamber clients about the challenges that their members face, on a daily basis, in determining how they can most effectively utilize local media to promote and grow their businesses. The Chambers have consistently requested that we find a credible source for Education on Mobile and Local Marketing Services. We believe in KDA that we have found that source. Their 40+ years of experience of working with some the biggest Brands in the country, coupled with their focus on the democratization of local media, through the delivery of transparency and value will resonate with these local businesses..”
“We are energized by the opportunities that MyChamberApp will provide our Agency to expand our client base to include members of local Chambers of Commerce,” said Antony Barran, President and Chief Marketing Officer of KDA Group Inc. “We are focused on ensuring that SMBs are able to leverage all of the available marketing tools, resources and media in the same transparent, value driven approaches used by the biggest and best Brands. We believe that transparency is a word that is totally missing from the local marketplace currently. To not know exactly what media, headings, and keywords are driving traffic and sales is like trying to drive on a road with out signs. We believe our marketing approach is unique in that we offer our clients actual insights into what actual media and keywords are driving traffic and calls rather than just a loose average cost-per-click or cost-per-call metric.”
For Chamber members the process will be simple and focused on education. As part of the agreement, KDA has agreed to offer free webinars focused on driving a more clear understanding of the local market ecosphere and provide insights into the best-in-class strategies used by other SMBs. This will allow local businesses to improve their marketing using any Agency their choose. However, placing through KDA will provide a clear and credible source for information, media and results measurement that will be unique to their individual marketplace.
The “MyChamberApp” official App is available now in the Apple App Store for iOS users and in the Android Market for Android users, and it works at hundreds of thousands of locations around the US.
About My Chamber App
MyChamberApp is a sunsidiary of ADAM Inc (Application Development and Marketing). ADAM specializes in assisting the directory and yellow page industry move to the new mobile media. MyChamberApp is the original, largest, and fastest growing app for Chambers of Commerce. MyChamberApp is expecting to service over 1,000 chambers and 1,000,000 SMB’s in the next 12 months.
Founded in 1964, KDA Group Inc. (http://www.kda.com) specializes in local marketing and offers a full suite of on- and offline marketing solutions to drive local leads for businesses of all sizes. From print and Internet Yellow Pages and local listing management to paid search, display advertising, mobile marketing and social media monitoring, KDA provides an integrated media mix customized to each client’s needs. The agency’s philosophy is to democratize media and offer a solution that gives every small to medium size business the same access, transparency and control that larger corporate clients enjoy. KDA employs 116 professionals in five offices serving more than 270 national clients including many of America’s most respected brands.
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KDA Group Inc.