“Our European counterparts were early eCommerce and mobile adopters and we are excited to begin working with retailers and CPG brands in a market that has truly embraced the digital path to purchase,” - Rich Tarrant, CEO of MyWebGrocer.
Winooski, VT (PRWEB) November 13, 2012
MyWebGrocer, a leading provider of digital marketing solutions to the grocery and CPG industry, has expanded its international reach; opening an office in London, England. Ross Gillanders is serving as Managing Director, Europe, and will be working closely with existing clients and the MWG Business Development team to build retailer and CPG services in the UK and European markets.
This is the first MWG office outside the United States and provides direct access to the growing eCommerce and digital marketing industry in Europe. Three-quarters (74%) of UK consumers already use the Internet for household grocery shopping, according to Nielsen. These shoppers go online to look for deals, research coupons and compare prices.
“Our European counterparts were early eCommerce and mobile adopters and we are excited to begin working with retailers and CPG brands in a market that has truly embraced the digital path to purchase,” said Rich Tarrant, CEO of MyWebGrocer. “We see great opportunity in the UK as a gateway to Europe, and Ross Gillanders is the perfect person to lead our international expansion. Ross has vast experience in both marketing and retail services, and has been with MyWebGrocer for a number of years.”
Europe has a strong customer base familiar and comfortable using digital tools. MyWebGrocer is in the unique position to support this existing global infrastructure with a comprehensive technology platform and fully integrated shopper marketing solutions built on the expertise of more than a decade of digital grocery and CPG experience. Alec Newcomb, Chief Strategy Office at MyWebGrocer, addressed this topic in his presentation on "Leveraging Digital Touch Points for Growth" at The Consumer Goods Forum Operational Excellence Conference in Paris, France in November, 2012.
MyWebGrocer’s cutting-edge services support the marketing initiatives of mass-market retailers, chain drug stores, CPG brands and grocery retailers. MWG works with a network of 130 retailers in the U.S. Foodstuffs Wellington, based in New Zealand, was the first international retailer to partner with MyWebGrocer earlier in 2012.
(Sources: 2012 Nielsen Global Survey of Digital’s Influence on Grocery Shopping; Nielsen, November 2012)
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands, offering a breadth of shopper marketing services supported by a comprehensive technology platform. MWG manages digital solutions for more than 130 retailers nationally, representing more than 10,000 stores, and 200+ major consumer packaged goods brands.