"Many retailers are very good at preparing the inside of their stores for the holidays to maximize sales, but often over look the preparation of their customer database,” states Mark Petersen, AIDE Data President.
Dallas, TX (PRWEB) November 13, 2012
AIDE Data, leading data entry experts since 2005, shares 4 steps to help businesses create their own customer database to maximize their holiday sales and promotions. The 4 steps to build a useful customer database are to collect customer data, organize it into categorized lists, schedule marketing campaigns, and track customer responses.
AIDE Data has created dozens of personalized consumer databases for clients and is sharing their expertise to help businesses create their own database to use for upcoming holiday campaigns. Over the years the team at AIDE Data has learned how valuable it is for businesses to have a process for collecting and managing a customer database. Now they are sharing their knowledge through the following 4 simple steps to help business build their own customer database and prepare their campaigns.
"Many retailers are very good at preparing the inside of their stores for the holidays to maximize sales, but often over look the preparation of their customer database,” states Mark Petersen, President at AIDE Data. “The holidays are fast-approaching and a customer database, if prepared for the holidays, can drive many holiday shoppers into their establishment."
Starting to consistently maintain a customer database will help increase sales and revenue during this crucial time of year. A successful holiday campaign should already be started, but if not, these steps should help get the process moving faster.
Step 1: Collect Customer Data
In addition to sales and decor, it is imperative to gather all customer information into a single database for easy access. Collect all the forms into a single place, and if they’re in an electronic format save them in a single file or spreadsheet.
Step 2: Organize it into Categorized Lists
Organize the forms by method of contact. The most common methods are email address for an email campaign, physical address for a mailing list, and phone number for sales calls. If the list is in a spreadsheet, be sure to remove any duplicated data and note the age of the data to ensure the list is clean.
Step 3: Schedule Marketing Campaigns
Schedule the campaign promotions. Create a schedule for the email, direct mail, or sales calls on a calendar and/or spreadsheet with each of the campaign dates. Strategize the days of the week and time of day that the campaigns are sent to get the best results possible.
Step 4: Track Customer Responses
Track the responses from each campaign. Maintain a list of the mail-outs and if they come back, note it to keep the list accurate. Use an analytics tool to track customers who have clicked through the email campaigns. When doing sales calls, it’s best to utilize a CRM (customer relationship management) system to track calls and responses.
These steps can be used any time of the year but are especially important to utilize during the holidays. As the holidays draw near, the need to start a customer database is urgent. Take advantage of these simple steps and more information available on the AIDE Data website. _______________________________________________________________________________
About AIDE Data
Since 2005, AIDE has provided data entry, data management , database and online retail solutions to clients across USA and Canada.