How to Add Pictures to Google Search - Google Authorship

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Steve Jolly, Real Estate Broker and Owner of, shared tips on how to add a headshot photo to the Google Search Results with Authorship markup.

Steve Jolly of Nashville Real Estate Now

Steve Jolly

I encourage you to start now while you are way ahead of the competition.

Authorship markup adds a headshot and other information to the Google search result. It does not directly increase rank; however, people are more likely to click on the result with the author’s pictures. Authorship has been reported to increase click thru rates by more than 30%.
A big opportunity lies in the fact that few are currently using this new technology. A recent study of technology blogs shows 9% of the authors are not properly using Google Authorship. “I see only a few Real Estate Professionals in my market that are using Authorship Markup,” Steve Jolly stated, ”I encourage you to start now while you are way ahead of the competition.”
Here are the steps required for Google Authorship!
1.    Get a Google+ account with name and personal photo in the profile. Authorship will not work with any photo besides a clear headshot. The Google+ account should be personal and not a business account.
2.    The content must have a byline (for example: by Steve Jolly) that exactly matches the name in the Google+ profile.
3.    Verify the email address. Enter an email address for the same domain as the content. Login in the Google+ Account and Click on Google Authorship to add the email. Open the email from Google and click the verify button in order to link the Google+ account to the content. Notice the verified email address and the domain has been added to the Google+ profile.
4.    No email with domain name? Manually link the Google+ profile. This is possible, but more troublesome than email verification. Here are instructions on how to link content: Google Support.

Google does not guarantee the placement of Author markup photos, especially if you have a thin site. Authorship takes several days for your picture to start showing. The Google Structured Data Testing Tool can help test the setup.
Authorship markup is also important for the future of Search Engine Marketing. Google is working on implementing AuthorRank, a measure of the popularity of an author. AuthorRank will help content become one of the biggest factors in Google search results.

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