Introducing HomeLight, the Most Intelligent Way to Find a Real Estate Agent

HomeLight announces $1.5M funding round led by Google Ventures; new service identifies top real estate agents based on transactional data

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Our goal is to match every homebuyer and seller in the U.S. with the most qualified real estate agent in their market, by giving consumers a transparent view to the data so they can make a smarter decision when buying or selling a home.

SAN FRANCISCO, CA (PRWEB) November 14, 2012

HomeLight (http://www.homelight.com), the real estate technology company that expertly matches homebuyers and sellers with top real estate agents, today announced the company’s official public launch. The HomeLight proprietary algorithm creates unbiased personalized agent recommendations for prospective homebuyers and sellers by analyzing transactional data and the licensing records of over two million real estate agents. The data can then be filtered by city, neighborhood, property type and price to match buyers and sellers with the best agents for their needs. HomeLight is currently live in 34 major U.S. markets including San Francisco, Los Angeles, Seattle, Denver, Dallas/Ft. Worth, Houston, Atlanta, Washington D.C. and Boston, amongst others. The company also announced it has raised $1.5 million in funding from Google Ventures, Crosslink Capital, Innovation Endeavors, and several undisclosed angel investors. HomeLight will leverage the new funds to bring its technology to additional markets and drive consumer adoption.

“Our goal is to match every homebuyer and seller in the U.S. with the most qualified real estate agent in their market, by giving consumers a transparent view to the data so they can make a smarter decision when buying or selling a home,” said Drew Uher, CEO and co-founder of HomeLight. “We’re committed to delivering objective recommendations to consumers, and at the same time empowering agents with an impartial way to showcase their expertise. Overall, by forming stronger client-agent relationships, we believe we can make the home buying and selling experience better for everyone.”

HomeLight for homebuyers
HomeLight can help homebuyers identify buyer’s agents who specialize in their target neighborhood and who have specific local knowledge about price trends, schools, and pocket listings. Buyers can see examples of their agent’s past transactions to ensure that they have the right experience. This helps homebuyers find the perfect home faster and for the best price.

HomeLight for home sellers
Sellers can sell their home faster and for the highest possible price because HomeLight finds real estate agents who are better at pricing, prepping and marketing homes for sale. HomeLight sifts through data points such as number of listings, days on market, listing price to sales price ratio, price bandwidths, and other details that help to pinpoint the most qualified selling agent.

“I’ve sold three other homes in the past and I’ve never been completely happy with the support I received from the selling agents,” said San Francisco Bay Area home seller, Janet Gleason. “HomeLight promised and delivered referrals accompanied with the hard data on the recommended agents’ performance I sought. I was able to see statistics on each real estate agent, which led me to the agents who recently sold my home. HomeLight and my real estate agents both delivered the goods.”

HomeLight for real estate agents
“I spend a lot of time and energy prospecting for buyers and sellers. The online leads I've received from lead generation companies to date have been sub-par because they often don't gel with my specific expertise or area of focus,” said Ron Abta, a top agent with TRI Coldwell Banker in San Francisco. “HomeLight intelligently matches me with a strong and targeted referral prospect whose needs directly match my expertise. It’s such a better experience for the consumer and has quickly generated new business for me while decreasing my search and acquisition costs.”

Find the perfect real estate agent today and learn more at http://www.homelight.com.

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About HomeLight    
Founded in 2012, HomeLight is the only company that expertly matches homebuyers and sellers with the real estate agents who are most qualified to meet their specific needs. Our proprietary algorithm creates unbiased, personalized agent recommendations by analyzing transactional data and licensing records of over two million agents. HomeLight identifies agents with local knowledge and negotiation expertise, helping homebuyers find the perfect home for the best price. Sellers can sell their home faster and for the highest price because we find agents who are better at pricing, prepping, and marketing.

Based in San Francisco and currently operating in 34 major U.S. markets, HomeLight is a privately held company backed by Google Ventures, Crosslink Capital and Innovation Endeavors. Follow us on Twitter, like us on Facebook, or learn more at http://www.homelight.com.


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