Some people use a guarantee as a way of selling their product, like getting your money back is a feature or a benefit. For Digi Results, a refund is a sign of failure - we want every customer to use and like our products.
Sydney, Australia (PRWEB) November 14, 2012
WSO Backstage host Sean Kaye interviewed Digi Results founder, Andy Fletcher to discuss his new company's new product, Digi Traffic Generator.
Andy Fletcher has created a company that turned over one million dollars last year doing it. Fletcher says that the answer is simple, "You need to really just understand the problem the person is having and then create a way to make their life easier and help them get a result."
It is the simplicity of Fletcher's answer the perhaps belies the fact that his full team spent three months full-time on their latest creation, "It was a big undertaking. We had such great success with Digi Traffic Accelerator that there was no way that we could half deliver this upgrade. Thankfully we had so many great customers giving us feedback and encouragement that I really believe that Digi Traffic Generator is the best tool we've ever created."
The commitment to customer satisfaction is something that is very prevalent in the interview Fletcher had with WSO Backstage's Sean Kaye.
"Some people use a guarantee as a way of selling their product, like getting your money back is a feature or a benefit. For Digi Results, a refund is a sign of failure - we want every customer to use and like our products. That said, we totally understand that the complexity of computers today is such that it's unlikely our software will work perfectly on every configuration and when that happens, I don't want that person's money because we've not delivered them the benefit."
Fletcher and his team are hoping that they continue to make good on their string of delivering excellent results for their customers and themselves with the release of Digi Traffic Generator.
"Nothing has really changed in SEO, you still need backlinks and Google can make as many changes as they like, but the core of their algorithm is still about backlinking."
"We've put together a tool for people who have discipline and a plan to rank their sites. Let me be clear no tool by itself will get you a result in the search engines unless you do the work to create good content first."
Fletcher adds, "SEO is a great traffic source because Google is such a well known brand and really it's now part of the fibre of the internet. If you can do some regular work, consistently and tap into that free traffic, then you have a base from which to extend your traffic courses.
Digi Traffic Generator is on sale now via a WSO Backstage for the next week. For people who buy the product off the site there is a generous bonus available.