NFC Bootcamp™ is coming to Orange County California

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Registration is open for near field communication training program scheduled December 5-6, 2012.

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NFC Bootcamp

For Immediate Release — OTA Training, the creator of the most comprehensive series of globally delivered RFID education and hands on training today announced that registration is open for NFC Bootcamp™ Training Series to be held in Irvine, California, December 5-6, 2012. OTA, along with NFC industry NFC experts will present the first globally standardized NFC training program designed to educate attendees on how they can harness NFC technology to drive brand awareness. In its return to California, the NFC Bootcamp™ will feature speakers like Alex Howard of TX Systems and Dave Holmes of Identive, to name a few.

The NFC Bootcamp™ focuses on high quality knowledge transfer from near field communication (NFC) experts about what NFC is, how it is being employed, what are some of the business models and how you can take advantage of the technology in your business. Attendees will learn more about how NFC is being used in real-world scenarios — presented by the people actually creating and implementing campaigns. They will also learn about key players in the NFC ecosystem and best practices from experts in the industry. In addition, this training program includes hands-on demos and training on how to build an NFC campaign. A special feature of the NFC Bootcamp is the NFC Showcase where companies working in the NFC field show how this next-generation technology works.

“Near field communication will change forever how consumers engage with various businesses. Customers are demanding simplified, customized and personalized retail experiences while they are on the go. There is no better place to come and understand the impact this technology is going to have on the way companies do business than at an NFC Bootcamp,” said Robert Sabella, chief executive officer and founder of OTA Training, which produces the NFC Bootcamp series. “We are very pleased to return to California, working with experts to look at how NFC is already engaging consumers.”

OTA Training is also pleased to announce its new webinar series featuring near field communication experts from all parts of the NFC ecosystem. The first two webinars in this free series feature:

  • Feng Chang of Proximiant, December 11, 2012, at 2:00 pm Eastern: Next Generation Digital Receipts and Mobile Marketing Platform
  • Mikhail Damiani of Blue Bite, January 29, 2013, at 2:00 pm Eastern: Bridging Out-of-Home Signage with Mobile: The NFC Experience

NFC Bootcamp dates have been announced for cities around the world, including Johannesburg and Sydney, with more dates being announced soon. For more information on the NFC Bootcamp, scheduled for December 5-6, 2012, and other scheduled events, visit http://www.nfcbootcamp.com/event-registration.

Companies and organizations interested in sponsoring or speaking at an NFC Bootcamp or participating in the NFC Showcase should visit http://www.nfcbootcamp.com/contact/ to request sponsorship information.

— ABOUT —

About OTA Training, Inc. (http://www.nfcbootcamp.com) – Based in Dallas, Texas, OTA Training is the creator and producer of the NFC Bootcamp™ training series – Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication and How to Develop an NFC Application™. The NFC Bootcamp is the first internationally standardized training program of its kind and brings together the most knowledgeable and respected leaders in the NFC industry to share their expertise and insights. It also features the NFC Showcase™ which highlights real-world, hands-on demos of NFC technology at work from the key companies in the NFC Ecosystem. Current cities where you can attend an NFC Bootcamp include Barcelona, New York, Johannesburg, Sydney, and Irvine with more cities being added soon. For more information and to register for any of the NFC Bootcamps please go to: http://www.nfcbootcamp.com and if on Twitter use #nfcbootcamp.

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Tracee Lee Beebe
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