Biggest Toy Shopping Day of the Year to be Monday 26th November 2012

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Toy retailer Smyths Toys Superstores is predicting that the biggest toy shopping day of the year will be Monday 26th November 2012 as parents prepare early for Christmas.

This prediction is based on the current sales rate and historic trends at the leading toy retailer. The date is commonly referred to as Cyber Monday and Smyths Toys Superstores is experiencing a surge in online shopping for toys at

Dryden Geary, Marketing Manager for Smyths Toys Superstores, explained “As the Christmas season begins to get into full swing, we’ve seen a huge increase in visitors to our stores and we expect this increase to peak on Monday November 26th. As the fastest growing toy retailer in the UK and Ireland, we’ve also seen the popularity of our online store,, explode in 2012 as customers let their fingers do the work. We’ve found that customers are seeking to get this year’s most sought-after Christmas toys at the most competitive prices possible, something we always try to offer. It’s becoming quite common for parents to do their entire Christmas toy shopping online. We can clearly see this trend through the additional growth in customers shopping cart sizes on”

Smyths Toys Superstores have also researched the average number of toy presents a child gets for Christmas. In Ireland the average child gets 6 toy presents, in the UK this figure jumps to 11 toy presents and astonishingly in Spain the average is 17. The number of presents ranges from lower price stocking fillers, to secondary presents and finally to one main present.

Smyths Toys Superstores now trade from more than 60 stores throughout the UK and Ireland and have just opened two new stores in Fareham and Thurrock. Their stores are bursting with fun and excitement and carry a huge range of toys, video games, outdoor, and pre-school items, as well as housing an extensive nursery department. The leading toy retailer stocks all the top toy brands and prides themselves on offering the most competitive prices on the best possible selection of products.

Note to editors: For further information, please contact Rob Guckian, spokesman for Smyths Toys Superstores on 0203 328 5036 or via email at rguckian(at)toys(dot)ie

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