SubtleData™ Debuts Developer Platform, Announces CEO Appointment and Funding

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Over 200 Developers Using the Patent-Pending SubtleData Platform to Deliver New Applications

SubtleData has integrated with the leading Point of Sale systems, and put various interfaces into a single, standardized interface available from the company's cloud platform.

SubtleData™ Inc., the company that connects mobile applications to Point of Sale systems, today announced the general availability of their platform for Point of Sale applications, along with a new Chief Executive Officer appointment and an oversubscribed seed round of funding. The news comes as the company has been experiencing global adoption of their technology within the developer community.

The company announced that over 200 companies are developing applications on the patent-pending SubtleData platform, which makes it simple for developers to tap into the most common Point of Sale systems in use at service industry locations nationwide. The range of applications being developed empower consumers to split checks at restaurants, purchase drinks for their friends, track loyalty and rewards points, and even connect with other people at the hottest night clubs.

"Working with SubtleData has been a pleasure for our development team," said Jeff McGregor, CEO of Dash. "Their depth of knowledge was clear the first time we looked at their API documentation. The SubtleData technical team even wrote custom API calls for our use, a tremendous added value. They easily cut our time to market in half."

Dash is a smartphone application that allows users to open, view, split and pay their restaurant and bar tabs, as well as receive targeted loyalty offers from their favorite venues, and share information through leading social media outlets.

With hundreds of Point of Sale companies in the U.S., the process of developing mobile applications that interact with bar, restaurant, hotel, or retail store systems is incredibly complex and time-consuming. SubtleData has integrated with the leading Point of Sale systems, and put various interfaces into a single, standardized interface available from the company's cloud platform. This allows any developer to utilize the write-once and deploy-many platform to reduce time to market, easily integrate their applications across a wide range of Point of Sale systems, and expand their potential customer base.

Kyle O'Connor, CEO of Me+1, a Washington, DC-based mobile payment application targeting bars and restaurants said, "We estimated that it was going to take us six months and over six figures to get our app to integrate with just one Point of Sale system. With SubtleData we were instantly integrated with all of the major POS systems with no upfront costs."

SubtleData also announced the addition of Bryan Menell as Chief Executive Officer, joining Richard Bagdonas, company founder and Chief Technology Officer, on the executive team. Mr. Menell most recently spent three years as an executive at the Dachis Group in Austin, Texas, and has previously founded several technology companies including publicly-traded Perficient®. Mr. Bagdonas has been a founder and executive at several technology companies previously including Remote Operations™ and publicly-traded company Prosoft Training.

While funding is a challenge for any company, SubtleData leveraged the popular social investor network AngelList to raise seed funding. During the fundraising process, the company was the #1 trending company on AngelList, helping drive the company's $500,000 Seed Round to quickly be over-subscribed.

"We're extremely fortunate to have a group of investors that are bringing key customer and developer relationships to us along with their investment" said Bryan Menell. "This provides us with significant momentum as we continue to expand our Point of Sale integrations and number of mobile developers."

The SubtleData platform is available to developers today. For more information, please visit:

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About SubtleData

SubtleData is the world’s leading Platform for Point of Sale apps. SubtleData designs, develops, and manages Application Programming Interfaces (APIs) that connect mobile devices to the majority of existing Point of Sale systems in a platform-as-a-service environment. This provides application developers with a write-once, deploy-many platform that saves them money, reduces their time to market, simplifies their system integration effort across a wide range of Point of Sale systems, and expands their potential customer base. The company continues to add support for new POS systems and versions within those POS systems.

To develop on the SubtleData platform, simply register for a free developer account at, and sign up for a 1:1 tour of SubtleData APIs.

To find out how SubtleData can help your business, contact info(at)subtledata(dot)com or call us at (202) 552-8700.

We are hiring. SubtleData is always looking for talented technology professionals to join our team. Contact work(at)subtledata(dot)com.

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Kevin LaHaise
Jones-Dilworth, Inc
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