Paramount Direct Marketing Announces a Webinar Discussing Intelligent Mail Scan - Hosted by the USPS on November 15th

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Paramount is a preferred vendor of the USPS and announces an informative Webinar this Thursday, November 15th. Learn about the technology being used and ways this can benefit your company.

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There's a list for that!

The success of a marketing campaign largely depends on who it is mailed to.

Paramount Direct Marketing is proud to be a Business Alliance Partner and Preferred Vendor of the United States Postal Service. Due to this close relationship with the USPS, Paramount is now able to offer tips, news and recent changes in the ever-moving world of direct marketing and direct mail, in addition to providing targeted mailing lists, data hygiene, list management and all that goes along with the direct marketing process. This week's exciting news is that the USPS is hosting an informative Webinar this Thursday, November 15th, at 2:00 PM EST.

Jim Cochrane, USPS Vice President of Product Information, will be sharing details regarding the Intelligent Mail scan. Mr. Cochrane will provide examples of how to use data from the tool to monitor USPS plant conditions and assist in the mailing program planning process. Space is limited. Click HERE to Reserve a Webinar seat now.

Also, please find an attachment showing the USPS promotions for the 2013 year. Direct mail has become increasingly complicated, challenging mailers with a confusing array of choices and segmentation capabilities. It is important to make sure that marketing campaigns take advantage of the most effective list segments available. The success of a marketing campaign largely depends on who it is mailed to. If this is not considered in-depth, the entire process may fail. Paramount Direct Marketing is determined to find the most effective lists for each client thus increasing response and ultimately - sales.

Many do not realize the importance of choosing a list provider that not only has the diversity to reach the exact target audience but also to allow the highest level of penetration within your markets. Paramount Direct Marketing assists in developing and implementing list acquisition and database management programs. Targeted campaigns help to reach specific audiences and thus will boost sales and increase a client’s customer base.

Kristin Genovese, President of Paramount Direct Marketing, says: “Selecting the right Data Provider is key because they will make customized recommendations for specific campaigns and help focus on lists that will be responsive. Paramount specializes in targeted list recommendations. Every Account Executive here has a minimum of 10 years’ experience in the industry. Our core strength is our list knowledge - the ability to identify, segment, locate, quantify and target the most important marketing prospects for each offer.”

Paramount is located in Erie, PA and has been providing targeted mailing lists since 1972. Call today at 800-723-5478 and ask for one our dedicated reps to assist you with your mailing list needs or email:

Paramount Direct Marketing
3126 Peach Street
Erie, PA 16508
(814) 459-8787

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Kristin Genovese
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