Australian Study Sees Rise in Melanoma among Men, Likewise Skincare Weighs In

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Recent figures suggest that Queensland men are more likely to die from skin cancer than women. Likewise Skincare releases a statement in response.

On November 20, 2012, the skincare brand Likewise Skincare responds to an Australian news article featured in the Herald Sun that discusses a rise in the number of deaths among local men than women from melanoma of the skin.

According to Janelle Miles, author of the Herald Sun article, “males…accounted for more than two-thirds of the 250 Queensland deaths from melanomas of the skin in 2009.” Miles discovered that the rate of melanoma was somewhat higher among women until they reached 45, when rates grew exponentially for men.

Miles attributes the rise in skin cancers in Queensland males to poor health decisions and their tendency for working outdoors shirtless, coupled with reluctance towards keeping up with regular doctor visits.

Lisa Shariat, a representative of Likewise Skincare says, “Just because the basis for this news article comes from a study launched in Australia doesn’t make it any less significant here in the states. In many cases the risk of developing most forms of skin cancer, included but not limited to melanoma, can be prevented by regularly applying sunscreen and making more health-conscious decisions. This is why Likewise Skincare wants to emphasize that our line of products are made for men as well as women, and are easy to apply. Best of all, they work as a sunblock and are also full of essential antioxidants to help prevent sun damage.”

Likewise Skincare was founded by board-certified dermatologist and President of Likewise, Inc., Dr. Julie Pena. Likewise daily moisturizers are all-in-one but not one-fits-all. Each moisturizer is formulated with skin-balancing toners to work with your specific skin type. The moisturizers use a combination of anti-aging antioxidants, ultra-protective zinc oxide and water-resistant ingredients to keep you protected.

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Scott Darrohn
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