Having met with many wine merchants over the last few months, it became clear that while they recognized the importance of reaching customers on their mobile devices, they did not have an effective mobile marketing platform that enabled them to do so.
Arlington, VA (PRWEB) November 20, 2012
Mobile Wine Deals, LLC, has today unveiled their new iPhone app, designed to connect consumers with their favorite wine merchants, distributors and brands. The app offers significant advantages to wine lovers, but is also an ideal solution for distributors, merchants and brands, as well, enabling them to build relationships with their customers in a sustainable, long-term way.
The Mobile Wine Deals app, while free for consumers, is a “pay as you play” platform that allows merchants, distributors and others to connect directly with their customers through the power of their smartphone, but it carries virtually no cost and no risk for merchants (in contrast to creating their own app or engaging in costly marketing methods).
According to Mike Rabinovici, cofounder of Mobile Wine Deals, “Having met with many wine merchants over the last few months, it became clear that while they recognized the importance of reaching customers on their mobile devices, they did not have an easy to use, cost-effective, mobile marketing platform that enabled them to do so. Mobile Wine Deals was conceived, designed and built to help wine merchants address these very issues.”
In addition to leveraging the power of smartphones and mobile technology, Mobile Wine Deals also enables merchants to determine exactly what discount should be offered and the quantity sold. This is in stark contrast to the “daily deals” environment where merchants share up to half their revenues with the deal platform provider.
The company’s mission is to shift the current “daily deal” and unsustainable discount mentality to one that fosters and encourages customer loyalty, great prices and impeccable customer service.
By providing wineries, merchants, distributors and others with the means to leverage mobile and social technology, the app (and the company behind it) enables merchants to form stronger ties with those who matter most to their success – their customers.
To find out more about Mobile Wine Deals or to sign up as a merchant, visit http://www.MobileWineDeals.com.
About Mobile Wine Deals: Mobile Wine Deals was designed to help wineries, distributors and wine merchants form stronger bonds with their customers, gain greater control of their marketing and offer great deals to wine consumers both online and through their mobile devices.