Totango Joins Marketo LaunchPoint as a Partner and Exhibits at Marketing Nation

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Marketo users can now use Totango to create better smart campaigns to increase customer lifetime value 20x and improve engagement fourfold

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Using Totango with Marketo makes campaigns to existing customers more personalized, contextual and timely; and therefore more effective.

Today, Totango announces their partnership with Marketo LaunchPoint, an ecosystem of powerful solutions for marketers. As part of the partnership, Totango is also exhibiting at Marketing Nation, a virtual conference to share how Marketo users can create better smart campaigns using insights from their customers.

“Marketo users will learn three steps towards creating smarter campaigns through listening, understanding and engaging their customers at the right time with the right message,” explains Dominique Levin, CMO of Totango, “We can teach them how to increase customer lifetime value 20 times. Our research has shown that personalized campaigns are four times more effective and engaging.”

“I am very excited about this partnership and what it means for our Marketo customers,” says Robin Bordoli, VP Partner Ecosystems at Marketo. “Using Totango with Marketo makes campaigns to existing customers more personalized, contextual and timely; and therefore more effective.”

The Totango team will be online at Marketing Nation Wednesday November 14, 2012 from 9am-2pm PT where you can ask them questions at their booth or learn about how to use Totango with Marketo. Additionally, Dominique Levin will be on the “Don’t just sell, create engagement throughout the entire marketing lifecycle” panel at 11:30am PT.

About Totango
Totango is a full-service Customer Engagement Management solution for online businesses. We help create an active and engaged user base by combining big data analytics with powerful segmentation and engagement tools to allow online services to take the right actions with each customer in real-time. By focusing on customer usage and experience (the number one predictors of adoption, conversion and loyalty), end-users become more successful and happier – driving usage and adoption, increasing conversions, sales and lifetime values and reducing churn.

Empower your customer-facing teams with real-time visibility into user lifecycle activities and progression to identify users at risk of churn and maximize on opportunities.

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