“OPERATION: Movies for the Troops” Aims for Record Year

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Family Video sets goal of donating 1,000,000 movies to U.S. Troops during Holiday Season

“‘Movies for the Troops’ is a way for us to provide a small token of gratitude...and...allow the troops the chance to unwind with some great movies." --Family Video President Keith Hoogland

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In what is becoming a holiday tradition, Family Video is teaming up with customers to donate movies to U.S. Troops serving around the world. The company is targeting the November, 2012 “Movies for the Troops” program to be its most successful yet, aiming to provide 1,000,000 movies to members of the U.S. Military.

From November 1 – November 26, Family Video customers and visitors to familyvideo.com can purchase a movie for as little as $2 to be donated. Additionally, customers can bring movies from their personal collections to any Family Video location to include as a donation at no cost. Family Video stores in each community work with local military organizations to coordinate shipments of movies to troops around the world.

According to Family Video President Keith Hoogland, “‘Movies for the Troops’ is a way for us to provide a small token of gratitude to our servicemen and servicewomen for their tireless efforts to defend our freedoms. Our goal is to allow the troops the chance to unwind with some great movies, and to give them a bit of relaxation to show our appreciation while they serve our country.”

In 2008, Family Video District Manager Jason Millman launched the first local “Movies for the Troops” drive in South Carolina by personally purchasing hundreds of dollars of movies to donate to a nearby military base, and inviting his customers to do the same. By 2011, “Movies for the Troops” was a company-wide initiative, and generous customers donated over 600,000 movies to the cause. Due to the Family Video’s growth over the past year, and consumers’ ability to donate at familyvideo.com, the company believes the goal of 1 million movies is very achievable.

The impact of the donated movies on the troops is powerful. At a recent meeting, Millman presented Hoogland with a United States flag that had flown over a military base in Afghanistan on September 11, 2011, as part of Operation Enduring Freedom. The flag was flown in honor of Family Video founder Charles ‘Charlie’ Hoogland, in recognition of his deep respect for the military and support of programs like “Movies for the Troops”.

Family Video has received hundreds of stories and photos of troops stationed around the world proudly displaying their newly donated DVDs. The company is looking forward to receiving even more stories and photos from the military following the 2012 “Movies for the Troops” program.

“This is a sincere ‘thank you’ to those who sacrifice so much to protect our country’s safety and freedoms,” said Hoogland.

About Family Video
Family Video is the largest privately-owned movie and game rental chain in the United States, operating over 765 stores in 19 states (plus Canada). The company has developed more than 600 retail strip centers, and counts Fortune 500 companies as well as local and community retailers among their tenants. For more information on Family Video, including a list of locations, go to http://www.familyvideo.com.


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Ashley "AJ" Jamison-Love
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