The combination of ion and Marketo creates closed loop marketing that is actionable and powerful to both the sales and marketing organizations
Boca Raton, Florida (PRWEB) November 14, 2012
ion interactive today announced the debut of the ion platform on Marketo Launchpoint, the most complete ecosystem of compelling solutions for marketers. ion’s landing page platform seamlessly integrates with Marketo to create a cohesive connection between an organization’s pre- and post-conversion activities, allowing for creation of agile, personalized, interactive and compelling web and mobile experiences.
“ion’s platform gives marketers the power to create amazing web and mobile experiences that convert. The combination of ion and Marketo creates closed loop marketing that is actionable and powerful to both the sales and marketing organizations,” said Justin Talerico, CEO of ion interactive. “We are excited about being part of Marketo Launchpoint, because we know it will allow more marketers to transform their click-throughs into breakthroughs resulting in more leads, more branding, more segmentation, and more revenue.”
With ion, marketers can:
- Extend lead data. ion’s integration with Marketo gives marketers the flexibility to simply copy parameter, format fields, and output fields for seamless export.
- Enhance campaign insight. Campaign data is easy to map in Marketo giving better insight into visitor response, conversion point, and content details.
- Drive responsive segments. Create relevant and engaging web and mobile experiences effortlessly with the Marketo and ion integration.
“Marketers are transforming the way they engage with customers and prospects,” said Robin Bordoli, VP Partner Ecosystems at Marketo. “The ion platform, combined with Marketo, enables businesses to deliver web and mobile experiences that are personalized and relevant. We’re excited to have them as part of the Marketo Launchpoint ecosystem.”
ion’s software and services enable agile creation and optimization of digital content experiences. The efficacy of these experiences exceeds industry averages by 3x. Hundreds of global brands like Dell, DHL, and Western Union entrust their web and mobile marketing performance to ion's agile technology and services. For more information on how ion delivers more agility, more branding and more revenue, visit ioninteractive.com.
About Marketo: Marketing Software – Easy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo’s marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named to The Wall Street Journal’s 3rd annual “Next Big Thing List,” one of “America’s Most Promising Companies” by Forbes, and the #1 Marketing Software Vendor on the INC 500. In 2011 Marketo ranked as the #1 fastest-growing private company by the Silicon Valley Business Journal, and in both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of ’11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.
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