The click-through rate (CTR) for add-on based messages is 27% higher than that of email, with the Besttoolbars team pegging the total average open rate at 79%.
(PRWEB) November 15, 2012
Browser toolbars and add-ons firm, Besttoolbars has announced the results of its new study into the effectiveness of cross-selling and customer engagement. Figures from its cashback add on development team suggest that purchases can be increased by as much as 30% when strategic and sustained cross-selling and consumer engagement techniques are applied to users.
Vladimir Zhukov, Besttoolbars Head of Marketing said, “Our research shows that purchases within cashback addons can be significantly increased when consumers are properly engaged and kept close to the brand through actions such as showing available accessories and regularly pushing special offer notifications. In such a competitive industry as coupons and daily deals, this insight can help those considering cashback add on development to dramatically increase their return on investment.”
The Besttoolbars study found that customer engagement is vital for repeat purchases. Tests show that keeping customers close to the brand through regular communication improves the chances of them returning to buy relevant products and services. One of the most successful ways of maintaining this relationship was found to be through special offer notifications once the user had the cashback add-on running on their browser. The click-through rate (CTR) for add-on based messages is 27% higher than that of email, with the Besttoolbars team pegging the total average open rate at 79%.
Vladimir Zhukov added, “Although the higher open rate confirms a higher level of consumer engagement via add-ons, which is the first step to achieving increased sales, we would caution organisations to refrain from overloading add on users with offers in order to maintain a much higher rate of interest. Too many offers can result in the user becoming desensitised to the message, so only offers that will really stimulate sales and revenue should be transmitted.”
Cross selling was also found to generate substantial opportunities to increase ARPU (Average Revenue per User) in the study. In the case of cash back add-on development, the most effective window was when the user was about to buy the product, with the most effective manner deemed to be the display of supplementary offerings. Each add-on that showed additional or complimentary items related to what the customer was buying or viewing returned a greater ARPU than those that did not utilise cross-selling methodology. In 5.7% of cases, customers would switch from a competitor website or the site shop they were originally viewing to purchase the add-on offer accompanied by accessories.
To find out more about cash back add-on development, please visit http://www.besttoolbars.net
About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform.
Its product line includes:
Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox
Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera
AppsGeyser: The fastest growing DIY platform for building mobile apps
DeskAlerts: One-way instant desktop alert notification system
Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.