Saffron Road To Win Multicultural Award at AMCC

American Muslim Consumer Conference Highlights Brand’s Efforts to Champion Consumer Inclusivity

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We are proud of the fact that Saffron Road’s core mission is to celebrate and appeal to this dynamic multicultural consumer -- Adnan Durrani

Stamford, CT (PRWEB) November 14, 2012

The American Muslim Consumer Conference (AMCC) will honor Saffron Road™ with the 2012 Multicultural Award at the 4th Annual AMCC this Saturday, November 17th in Newark, New Jersey. This Multicultural Award is presented each year to a company that promotes diversity and multiculturalism, and is inclusive to all minorities in America. The Saffron Road brand is making a major impact in addressing unmet consumer needs in the multicultural market while also remaining inclusive of a whole range of diverse consumers who value pure, humane and high-quality foods.

“We will be honored to accept the 2012 AMCC Multicultural Award and are grateful for the continued support of the AMCC community for our brand’s success in multicultural marketing,” says Chief Executive Officer, Adnan Durrani. “As the recent Presidential election proved beyond a doubt, Pax Americana has arrived and surprise – it’s largely now multicultural. Given that there are now 112 million ethnic Americans, almost 40% of the US population, we are proud of the fact that Saffron Road’s core mission is to celebrate and appeal to this dynamic multicultural consumer. We are one of the very few, if not the sole, Halal brand widely available nationally in major US supermarkets. Given our core values are dedicated to farming sustainably, 100% natural purity, and livestock, which is humanely raised and antibiotic free, it is no surprise that we have been able to gain tremendous success as the cross over brand between Halal and natural where our values resonate with majority of discerning consumers. We hope this accolade will motivate other Halal companies to also cast a wider net of pluralistic values that appeal to consumers of all faiths,” continues Durrani.

“The Saffron Road brand is making a major impact in addressing unmet consumer needs and serves as an excellent example of a Halal food brand that not only appeals to Muslim consumers, but to a whole range of diverse consumers who value pure, humane and high-quality foods. The Ramadan campaign in 2011 was very successful and Saffron Road was able to convert the media backlash into a positive spin which should be used as a case study for companies facing similar issues and challenges,” commented Sabiha Ansari, Event Director of the AMCC.

In addition to accepting an award, Saffron Road’s CEO will again be moderating the much anticipated Entrepreneur Showcase. The brand will also sample products, including its new Crunchy Chickpea Snacks made with organic chickpeas, in the conference exhibition hall.

All Saffron Road products are Halal Certified by the Islamic Food and Nutrition Council of America (IFANCA). Halal is an Islamic tradition that has healthfully fed literally billons of people over the last 1,400 years. Halal promotes the sacred tradition of respect for the land, fair treatment for farmers, humane treatment of livestock and clean, healthy food to eat. There are upwards of 8 million American Muslims with over $170 billion in purchasing power that are looking for Halal products.

Saffron Road products are sold nationwide at major retailers such as Whole Foods Market, Sprouts, Publix, Kroger, Safeway and other fine supermarkets and natural foods stores.

To register for the AMCC, visit http://www.americanmuslimconsumer.com.

About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.

About the American Muslim Consumer Conference
The American Muslim Consumer Conference is the only platform for industry professionals to explore the rich potential of the American Muslim market. This year’s conference is themed “The New Face of Muslim Consumers: Socially Conscious, Innovative and Engaged” and will be held on November 17th, 2012 at the DoubleTree by Hilton Hotel, Newark Airport, NJ. Last year’s conference was titled “Multiculturalism & the American Muslim Consumer Market” and drew a crowd of over 350 participants.


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