Announcing Mashable's New Site Design-The New Mashable

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Site Design Beta Going Live Today

“With the new Mashable, we are able to better showcase our evolving editorial content, emphasize great images, create new advertising products and incorporate technological advancements that will make our community’s experience optimal on any device.”

Mashable, the leading media company for the Connected Generation, announced today a re-imagining of the website, one that leverages cutting-edge technology and innovative design to make content more social, visual and optimized for mobile. The newly launched site also includes a predictive engine called Mashable Velocity, which identifies in real time the content that is about to go viral.

The new Mashable gives its community a whole new way to discover, consume and share news. The growth of Mashable’s mobile users is up 180% in two years and now one third of the audience accesses Mashable on more than 2,000 unique devices each month. To provide the optimal user experience and consistent branding on any screen from mobile phones to giant desktops, the new Mashable was built using adaptive and responsive design.

“As Mashable has grown from its roots as a blog to becoming the leading media company for the Connected Generation, with a record-breaking month of 25 million unique visitors in October, we wanted a new look that represents the best in innovative technology and a design that showcases all that Mashable is becoming,” said Pete Cashmore, Founder and CEO, Mashable. “With the new Mashable, we are able to better showcase our evolving editorial content, emphasize great images, create new advertising products and incorporate technological advancements that will make our community’s experience optimal on any device.”

Key Features of the New Mashable:

● Adaptive Design: The new Mashable can be optimized for any screen. To perfect the visual experience on any device, the layout modifies its width and height, and adjusts features based on form factor.
● Velocity and The Next Big Thing: The new Mashable features a proprietary predictive engine called Mashable Velocity that identifies content with the highest viral potential. These stories will be featured in an area called The Next Big Thing. The Next Big Thing will keep Mashable’s community in the know with what’s about to go viral on the social web.
● Endless Content Discovery: Mashable’s new design removes the need for manual pagination and uses infinite scroll to create a frictionless content discovery experience. To find more stories, a reader can simply scroll down the page and more stories will load in.
● Microcontent: Mashable is re-inventing how we share content on the social web. The new site design breaks down articles into their best quotes, images, and videos and provides the community with simple sharing shortcuts for each. It will be faster and easier for our readers to share the best parts of each article directly to their social networks.

“Mashable’s community has long embraced mobile - they are constantly engaging with Mashable on all platforms, so we wanted to create a new site that disrupts standard media models and fuels content consumption and engagement, which is why we developed from the bottom up with adaptive design and deeply integrated Velocity into the site experience,” said Robyn Peterson, Chief Technology Officer at Mashable. “Velocity closes the social loop by presenting Mashable’s community with what’s about to go viral, making it easy for them to be among the first to know. In a nutshell, Velocity tells you what everyone’s talking about, before they’re talking about it.”

A New Era for Advertising:

The new Mashable helps bring advertising into the modern era by making ads beautiful, fun and engaging. It introduces an innovative suite of advertising products where:

● Ads are delivered in the content stream where the Mashable community will be able to see them.
● Ads load as the reader scrolls down a page, maximizing engagement by presenting ads only when the reader is likely to see them.
● Ads are optimized for every device: The new Mashable responsively serves ads, maximizing precious real estate on each device and creating the best experience for the advertiser and reader.
● Ads now can tell stories across multiple placements: Infinite scroll enables new opportunities for creativity through storytelling units, which are served as readers scroll down the page.

The new Mashable site is launching today in beta. To sign up, go to:

The new site was built by Mashable and designed in collaboration with Code & Theory.

About Mashable:
Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million unique visitors and 9 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

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Lexie Riegelhaupt
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