Rockport Streamlines Mobile Checkout Flow with Google Wallet

Rockport Selected As Early Partner, Speeds Mobile Conversions With 3-Click Checkout Implemented By Unbound Commerce

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The Rockport Mobile Site Uses Google Wallet For Speedy Checkout

This new tool from Google Wallet means our customers can more quickly and easily complete a mobile purchase. We see this as a big asset and are pleased to have been selected to be one of the first online retailers with this tool.

Boston, MA (PRWEB) November 15, 2012

Rockport’s new mobile site features the entire Rockport line of shoes, boots and accessories and allows consumers to shop and checkout, all from their smartphones. Powerful features have been integrated into the mobile commerce platform by service provider Unbound Commerce, extending and leveraging the current Rockport ecommerce infrastructure.

And now Rockport has integrated Google Wallet as a payment option on its mobile site to streamline the mobile checkout process for its customers. Selected as a launch partner, Rockport was featured in a recent announcement about the new Google Wallet solution for the mobile web.

Filling in fields of information on a small screen during checkout can slow the process. By adding Google Wallet as a checkout option on its mobile site, Rockport has made it easier and more secure for their customers to buy with their smartphones.

When Rockport mobile customers use Google Wallet to make purchases on mobile sites, they don’t need to enter a credit or debit card number, billing address or other payment information — it’s already securely stored in their Google Wallet. Customers can simply click the “Buy With Google Wallet” button, log in, and click to complete an order in 3 easy steps.

“The checkout process is a key part of any mobile commerce consumer experience,” said Kimberly Correia Hunt, Director of Global eCommerce at Rockport. “This new tool from Google Wallet means our customers can more quickly and easily complete a mobile purchase. We see this as a big asset and are pleased to have been selected to be one of the first online retailers with this tool”, she added.

About Rockport
In 1971, Rockport started with a simple philosophy: Engineer comfortable shoes using the latest in advanced technologies. Rockport was the first to engineer performance walking comfort in casual and dress shoes40 years later, Rockport continues to make style comfortable for metropolitan professionals around the world. We create collections that are sophisticated and stylish without compromising comfort or functionality. Today, our philosophy is simple: Walkability. We are about making the most walkable shoes in the industry. Our shoes deliver on their promise to make style comfortable and enable metropolitan professionals to look good longer. For additional information, please visit http://www.Rockport.com.

About Unbound Commerce
Unbound Commerce provides a platform solution to retailers and brands seeking to capitalize on the booming consumer adoption of mobile and social commerce. 360+ retailers currently use the Mobile Presence® platform, and the Mobile Commerce Data Book from Internet Retailer identified Unbound Commerce as the #1 mobile commerce solution provider. Retailers of all sizes choose Unbound for mobile commerce, commerce apps, tablet commerce, and Facebook stores. For additional information, please visit http://www.UnboundCommerce.com.


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