Upward Mobility Apps Now Available on the Barnes & Noble Nook

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Boston-based educational apps developer Upward Mobility has made its apps available on the Barnes and Noble Nook and Nook HD devices.

We're pleased to be able to offer on the Barnes & Nobles Nook, a great Android device with a tremendous content ecosystem and a strong user experience.

Boston-based educational mobile apps company Upward Mobility now has its apps available on the Barnes and Noble Nook.

Upward Mobility provides high-quality, low-cost mobile apps for test preparation and management training as part of a broader mission to democratize educational material both at home and in developing economies.

"We're pleased to be able to offer our test prep apps on the Nook, a great Android device with a tremendous content ecosystem and a strong user experience,” said Chan, who serves as Upward Mobility’s CEO.

Upward Mobility has been on the mobile apps scene since March of 2009, building a catalogue of test prep apps for professionals in technical, healthcare, and business management fields. In the past several years, Upward Mobility has success with top ranking apps in the iTunes, Android, WindowsPhone, and the Amazon App Store.

The business philosophy behind this success is simple; streamline and standardize the app creation process, and you can focus on developing quality content and expanding into niche markets. Nurses, doctors, computer programmers, management consultants, and other professionals have all lent their real-world expertise to the UM content-creation process.

“We are very proud that our process allows us to provide high-quality content for so many specialized certifications that are otherwise underrepresented in mobile test prep,” said Samantha Tanzer, Product Development and Marketing Associate at Upward Mobility.

Most Upward Mobility apps focus on providing a comprehensive bank of multiple-choice questions. Available for Android phones and tablets, iPhone, iPad, Blackberry, Nook and Windows Phone, UM apps feature two distinct modes—test mode and study mode. In test mode, the user chooses a number of questions and a time limit and can review answers for accuracy at the end of the test. In study mode, the user interacts with questions at a more leisurely pace, and each question is paired with an explanation.

Popular apps include those for the CompTIA exams, as well as nursing and EMT study tools. The future looks bright for Upward Mobility. New apps are coming out every month, and with a planned expansion into more comprehensive web-based learning and the recent success of its sister company, Noyo Language Learning, it is an exciting time at the small company. Looking forward, Upward Mobility remains committed to providing accessible educational materials via streamlined product creation processes.

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Ted Chan
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