Sparks of Communication Design Chosen

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The Spark Design Awards Announce Winners of the 2012 Spark:Communications Competition. Judges Concur: An Excellent First Year

With Spark:Communication design entries arriving right up to the final deadline and four competitions to manage, judging Spark was a "recipe for chaos," said Spark founder, Peter Kuchnicki, "But somehow it all came together beautifully. Our team of volunteers, led by Spark Special Events Manager, Claire Woolf, juggled all the loose ends and made it happen. Our new judging tally system, using QR codes and tablets or smartphones, was a real breakthrough. Many thanks to UI designer Jessie Canon!"

The Spark Design Awards are a series of competitions that encourage and honor designs that make the world a better place. First held in 2007, the awards are focused into four competitions per year. Spark:Communication is for Graphic, Package, Brand, UX and Interface, Apps, Motion and Environmental/signage design.

"In 2012, we had submissions ranging from elegant event announcements to punchy packaging," said Clark Kellogg, Spark Adviser. "Our top vote getter was 'Discovery Science—the Human Element' by Director Sawoozer Wang of Taipei's +AKITIPE STUDIOS, It's a video promotion for the Discovery Science cable TV channel. Inspired by Plato's four classical elements, it celebrates scientific discovery with a treatment that mashes up mythology, philosophy and technology."

The Spark:Communication jurors chose 24 professional winners, including 4 top Spark! Awards, 6 Golds, 5 Silvers and 9 Bronzes. In addition, there was a Silver and a Bronze in the non-profit category and 1 student Spark!, 2 Golds, 3 Silvers and 1 bronze. Seven countries were represented, with US and South Korea submitting the most designs.

All the design entries can be viewed at the Spark Website in the Gallery Section.

The highest award in Spark:Communication is called the Spark!. Winning designs were:
Discovery Science - The Human Element
Pirate Supply Store website
Heidelberg Engineering Exhibit
Alonzo King Lines Ballet
And the Student Spark! was the We Are Youth Campaign

Spark! Discovery Science - The Human Element    Sawoozer    Wang    Akitipe Studios
Spark! Pirate Supply Store website    Adam    Brodsley    Volume Inc.
Spark! Heidelberg Engineering Exhibit    Mitchell    Mauk    Mauk Design
Spark! Alonzo King Lines Ballet    Brian     Jacobs    Brick Design
Gold    AIGA 2011 National Conference branding and collateral    Eric    Heiman    Volume Inc.
Gold    The Standard 5    Kit    Hinrichs    Studio Hinrichs
Gold    Altaz CF6 Stylus Packaging    Benjamin    Chia    elemental8
Gold    Legendary Heros Cinematics    Sawoozer    Wang    Akitipe Studios
Gold    Answer the Call    Kit    Hinrichs    Studio Hinrichs
Gold    PUBLIC Bikes    Kit    Hinrichs    Studio Hinrichs
Silver     Felix Brand and Packaging    Will     Thomas    Continuum
Silver     Mercury Payment Systems    Brian     Jacobs    Brick Design
Silver     SpontaneousInterventions    Erik    Adigard    M-A-D
Silver     826 Valencia website redeisgn    Eric    Heiman    Volume Inc.
Silver     McDonald's People Exhibit    Mitchell    Mauk    Mauk Design
Bronze BSA Space Brand Identity    Lee     Moreau    Continuum
Bronze Security Map    Jayoung    Lee    AhnLab
Bronze PACT Packaging    Yves    Behar    fuseproject
Bronze 1:AM app    Dennis    Crowe    VehicleSF
Bronze Wonka Premium Ice Cream    Kit    Hinrichs    Studio Hinrichs
Bronze Golden Gate Girder    Kit    Hinrichs    Studio Hinrichs
Bronze PUBLIC WORKS Catalog    Kit    Hinrichs    Studio Hinrichs
Bronze University of San Francisco Case Statement    Kit    Hinrichs    Studio Hinrichs
Bronze One Show Annual    Kit    Hinrichs    Studio Hinrichs

Silver     Transparency International Campaign    Sophie Everett Transparency International
Bronze Select Bus Service Graphics & Interface Design Team 34th Street Partnership

Spark! We Are Youth Campaign    Student Design Team Art Center College of Design
Gold    Other Press Yumi Nakamura School of Visual Arts Student
Gold    Visibleco Kyuha Shim Rhode Island School of Design Student
Silver Korean Dining "DADAM" Kim Dahee Hong Ik University Student
Silver     ICA Interactive Promotion Kyuha Shim Rhode Island School of Design Student
Bronze Femme Fatale with Literature Kkim    Dahee Hong Ik University Student

The winners of these Awards will become the stars of the next Spark Design Awards Annual, to be published next year. The 2011 Awards edition was recently published and is available at Amazon.

More information about this organization and these competitions can be found at the Spark website landing page at

Spark is proudly sponsored by Autodesk, Core77, ArchNewsNow, Archinect, Bustler, Pluo Consulting and RIOT Creative Imaging.

Firm Friends

These design firms, organizations and companies have consistently supported Spark through its formative years. Together we have built the Spark Design Awards and laid a strong foundation for
the future.
Addis Creson, Gee + Chung Design, Plantronics

Ammunitition Group, Global Design Network, Propeller

Antenna Group, Herman Miller, Hong Kong Polytechnic Univ.

Art Center College of Design, Hewlett-Packard, RKS Design

ASTRO Studios, Inc,. Hong Ik University, Samsung Art & Design Institute

Birsel+Seck, Humanscale Design Studio, School of Visual Arts

California College of the Arts, IDEO, Seoul National University of Science & Technology

Carbon Design, Isay Weinfeld, Skidmore, Owings & Merrill, LLP

Chrysler, Karim Rashid Inc., Smart Design Worldwide

Continuum, FGI Interactive, Springtime, Marcio Kogan Architectos

D.Light Design, LUNAR Design, Steelcase

Daedalus Design, Marmol Radziner + Associates, Stuart Karten Design

Danny Cheng Interiors, Metaphase Design Group, Studio Hinrichs

DYSON, Normand Couture Design, Susan Grant Lewin Associates

ECCO Design, One & Co, UC Berkeley College of Environmental Design

Essential, Inc, Orange22 Design Lab, Volume Inc

FUEGO, Otis College, Whipsaw Inc

Fuseproject, Pentagram Design, Whirlpool Corporation

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Peter Kuchnicki
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