Sports Ticket Management Goes Mainstream

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A Recent Influx of Fortune 1000 Customers, Major Team Partners and Strategic Alliances Has Spotlight Ticket Management Reporting Record Numbers.

We saw the opportunity to provide affordable online software from an objective SaaS company and we haven’t slowed down since.

The days of company tickets wasting away in drawers are coming to an end. Online ticket management has arrived as a mainstream solution evidenced by record numbers reported by cloud SaaS provider Spotlight Ticket Management.

The firm has a simple goal: demand more from company tickets. After adding a dozen Fortune 1000 customers in 60 days including household names JPMorgan Chase, Aetna, Exelon, and Schlumberger as well as key global partner in English Premier League brand Arsenal, they are achieving that goal.

“Companies demanding more from their tickets has become the new normal,” said Spotlight CEO Tony Knopp. “We’ve all seen the symptoms of pain for years: companies buying tickets with no idea if they actually work, tickets wasting away in drawers, and the same people using the best games to take their friends while top client prospects sit at home. Those practices are no longer acceptable.”

Just how mainstream is ticket management? Here are the facts:

  •     1 in 3: More than a third of the Fortune 100 use cloud ticket software
  •     >50: Pro sports teams and venues partner with an online ticket management software
  •     6: Continents where cloud ticket management software is currently in use
  •     > 5 million: Spotlight Ticket Management alone hosts over 5 million tickets annually

Buying tickets for business use has been a common practice for years. Spotlight is not the first to take on the issue of understanding the return on this spend. As far back as 1996, there were companies looking to use technology as a solution to the inefficient spreadsheets or jammed inboxes used by firms globally, but their efforts never crossed into the mainstream as they were too costly.

“Event companies, sports marketing firms, ticket brokers, they all had different reasons for trying to approach the problem but each fell short,” said Knopp. “We saw the opportunity to provide affordable online software from an objective SaaS company and we haven’t slowed down since.”

“I frequently hear from corporations and sponsors that unused tickets don’t drive business development. In this era of belt tightening, unused tickets are simply unacceptable,” says David Carter, Executive Director of the Sports Business Institute at USC and a Spotlight advisor. “It’s not just the corporate partners feeling the pinch; leagues and teams know they must deliver value to their partners – and Spotlight is at the forefront of helping them all drive business.”

How does SpotlightTMS keep growing so quickly? “We make tickets simple,” said Knopp. “It’s not only about making life easier for ticket managers. It’s making it simple for everybody at the firm to have access to tickets from all providers in one place. Tickets need to be where we live. In our inbox, in our CRM and tied to our expense programs. They need to be fun again without the ‘big brother’ feeling.”

As for what to expect next, Spotlight has announced partnerships with leading cloud provider, multiple new sports teams and venues including the American Airlines Center and Utah Jazz, and expense management leader Concur Technologies. “Technology innovates around market leaders,” said Knopp, “we’re very excited companies are demanding more from tickets and we will continue to lead the charge.”

About SpotlightTMS

Spotlight Ticket Management ( is where tickets mean business. Spotlight makes company tickets simple by enabling companies to measure the business impact of sports and entertainment assets while staying compliant.

Described as “Necessary in Business” by CNBC, Spotlight Ticket Management offers a variety of software products and services to help companies of all sizes use the tickets they own, buy the tickets they need, and stay compliant to all federal, state, and local regulation without adding another layer of red-tape or confusing software.

Spotlight makes tickets available where the business user lives; whether in their CRM, Inbox, or through their team and venue partners. Spotlight partners with over 50 professional sports teams and venues as well as industry leading partners and Concur. The company is based in Calabasas, CA.

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Carrol Van Stone
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