Placewise Media Gains Momentum as Retail Centers and Shoppers Increase Mobile Usage

Share Article

America’s Largest Network of Mall Shoppers Grows by 50 Percent in Six-Months

News Image
The future of shopper marketing is in everyone’s pocket—it’s in the two or three screens we carry around with us right up to the point of purchase.

Placewise Media, an integrated digital marketing provider to the shopping center industry and interactive media network operator, is gaining momentum heading into the fourth quarter. Since July, the Placewise Media network has increased by 50 percent, further solidifying the company’s market position as the largest interactive mall-media network in the U.S. In addition, the company has increased its staff by more than 50 percent compared to the same time last year, and plans to fill another 25 positions over the next six months.

“The future of shopper marketing is in everyone’s pocket—it’s in the two or three screens we carry around with us right up to the point of purchase," said Mort Aaronson, chairman and CEO of Placewise Media. “Shoppers are using mobile technology more than ever, so more and more shopping centers and retailers are looking to Placewise to reach their best customers because we offer simple, one stop solutions.”

The Placewise Media network is currently comprised of more than 150 malls from 35 shopping center operators including Forest City, Glimcher, Madison Marquette and WS Development. Since July 2012, nearly 50 additional malls have joined the network including those managed by Bayer Properties, Cypress Equities, The Rappaport Companies, UCR Asset Services and Urban Retail.

Geographically, the network has experienced significant growth in the West with several malls joining from Los Angeles, Sacramento, San Francisco and Seattle. The network has also expanded its presence in the greater Washington D.C. area, Boston and Chicago. Placewise Media anticipates the network will double at a minimum in 2013 to include more than 300 malls.

With a presence in 70 DMAs, including 24 of the top 25 markets, the Placewise Media network engages 3-4 million highly-qualified shoppers each month as they connect via mobile, online and social media touch points to prepare for and enhance their shopping experiences. Placewise Media estimates that number will be 5 million next month during the height of the holiday shopping season.

“We currently have more than 70 malls in development that will join the network by Q1 2013. Of course this network expansion means we’ll be increasing our staff to meet demand,” said Aaronson. “We expect to continue on this growth path through expanded contracts with existing mall clients, by adding additional malls owned or managed by our existing mall management clients and through the addition of management companies we have not worked with previously.”

Placewise Media operates the industry’s most sophisticated mall-marketing technology platform, leveraging an established online, mobile, social and on-premise reach to interact with shoppers before, during and after the shopping experience. The network provides shoppers with real-time information on style trends, deals and offers, while creating a media opportunity for marketers to deliver timely and targeted messaging closer to the point of purchase.

About Placewise Media
Placewise Media operates the largest digital and mobile network of mall shoppers in America. The network is connected through an integrated content-marketing platform leveraged by shopping centers, retailers and advertisers. The platform reaches hyper-local shoppers with on line, social, local and mobile (SoLoMo) platforms, giving advertisers a one-stop, integrated ad-buy to reach consumers throughout the shopping experience from planning to purchase. Malls and retailers use Placewise Media to engage their shoppers with shopper-customized content and touch points. Privately-held and based in Denver, Placewise has serviced the retail industry with interactive marketing services since 1997. Visit Placewise Media at http://www.Placewise.com.

###

Media Contact:
Sarah Sparks
DStreet
Phone: (303) 362-1458
Email: ssparks(at)dstreetpr(dot)com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sarah Sparks
DStreet
(303) 362-1458
Email >
Visit website