Driscoll’s Chosen to Represent Future of Business in New Documentary Film

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Driscoll’s® Only The Finest Berries™, the global leader in fresh berries, is featured in a Drive Motion Pictures documentary film that explores the future of business. Set for debut this winter, The Paladins looks at six very different businesses and exposes the difference makers in each organization that have allowed them to flourish in these trying economic times.

With The Paladins, we wanted to put a face on the future of business.

Driscoll’s® Only The Finest Berries™, the global leader in fresh berries, is featured in a Drive Motion Pictures documentary film that explores the future of business. Set for debut this winter, The Paladins looks at six very different businesses and exposes the difference makers in each organization that have allowed them to flourish in these trying economic times.

“We set out to identify those key elements that allow businesses to thrive in difficult economic times,” said Executive Producer Brian Weaver. “Driscoll’s has become a household name and we wanted to look into how they run their business and see what we could learn.”

The film chronicles the success of six companies in the United States and the United Kingdom. While the individual businesses are very different, their stories share some commonality. Most notably, the organizations each had a champion who was able to make a difference that elevated the business to another level.

“With The Paladins, we wanted to put a face on the future of business,” said Dena Hysell, writer and director of the film. “As we explored the story behind each of these businesses, it was clear that there was always an individual that brought forth needed change. We wanted to tell that story and show how strong organizations embrace change and embrace these difference makers.”

The film shows how change in business is successful when those involved understand the mission and are empowered to act on it. They are empowered through institutional support that includes new tools and technology.

For Driscoll’s, the company’s recent growth shows that good business often starts with individuals who lead big changes in the organization.

“While we focused on the people at the heart of change in these organizations, there is no doubt that technology is a common thread through all of the stories,” Hysell said. “These impassioned individuals were given the tools they needed to move their companies ahead.”

Profiled in the film along with Pandora are US companies Hallmark Business Connections, in Minneapolis; Taser in Scottsdale, Ariz.; and Driscoll’s in Watsonville,

Calif. In the UK, the film looks at Lotus F1 race team and Richmond Housing Partnership.

The Paladins is being submitted to various film festivals in the US with an anticipated broadcast debut in 2013.

About Drive Motion Pictures

Drive Motion Pictures is a part of the Anthem Media Group’s portfolio of companies. Based in Overland Park, Kansas, Anthem Media Group companies have produced award winning film, print and interactive media products since 2001.

About Driscoll's

Driscoll’s is a leading purveyor of fresh strawberries, raspberries, blackberries, and blueberries. Family owned for over 100 years, Driscoll's is a trusted, recognized brand for consumers, leading chefs and culinary institutions around the world. Headquartered in California, over 40,000 people are globally involved in the enterprise of developing, growing and harvesting both conventional and organic berries.

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Tom Pokorny
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