Los Angeles, CA (PRWEB) November 15, 2012
Fitness Ridge Worldwide, LLC, the owner and operator of the award-winning The Biggest Loser Resort, announced today it is joining the fight to defeat obesity and diabetes in the military by extending a 15% discount to active and retired military personnel and their spouses who attend the award-winning Biggest Loser Resorts.
According to the Air Force Medical Support Agency proposal titled Preventing Obesity in Military Communities dated Aug. 29, 2011, “Obesity directly impacts the U.S. military, affecting the health and readiness of active duty service members and their families. Costs related to obesity, conservatively estimated at almost $2 billion per year, are incurred to the Department of Defense through medical expenses associated with obesity and its related co-morbidities as well as absenteeism, recruitment, and retention.”
The Biggest Loser Resort, now operating in Ivins, UT, Malibu, CA, and Niagara Falls/Buffalo, NY, offers adults of all ages, fitness levels and sizes a unique weight-loss and wellness immersive experience designed by an integrative team of certified trainers, nutritionists, executive chefs, and other wellness professionals. Founded on a five-point philosophy of fitness, nutrition, education, relaxation, and community support, guests at The Biggest Loser Resort enjoy a structured and nutritionally balanced, boot-camp style experience that focuses on weight loss and improving the direction of each guest’s life. The Biggest Loser Resort is licensed through the NBCUniversal Television Consumer Products Group and Shine America.
“We applaud the hard work, dedication and heroism demonstrated by all members of our armed forces. Helping our military and their families reach their health goals by providing a discount to attend one of our award-winning resorts is just one way that we can give back and show how much we appreciate their service to our country and the sacrifices that their families make as well,” said Larry Bond, CEO of The Biggest Loser Resort. “We know from speaking with military doctors that many retirees and active duty personnel and their spouses are at a high risk for type 2 diabetes. Many of our guests have either pre-diabetes or type 2 diabetes. The good news is that the weight loss experience we offer at The Biggest Loser Resort has helped many people learn to manage their disease, through proper nutrition, exercise and social camaraderie,” he added.
“Having spent a week at The Biggest Loser Resort Malibu this past June, I can honestly say it was an amazing, educational and rewarding experience,” said recent Medal of Honor recipient Dakota Meyer, U.S. Marine Corps, Ret.
To receive the discount, active and retired military personnel and their spouses need only to call the Resort’s reservation line at (855) 727-8567 and provide their military issue ID at the time of booking and checking in. Discount may not be combined with other offers.
About The Biggest Loser Resort
The Biggest Loser Resort, winner of multiple awards from SpaFinder, Spa Magazine and Spas of America, provides programs that encourage and empower people to lose weight and achieve balance in their lives through a strategic combination of fitness, nutrition, education and relaxation. Compassionate, world-class trainers and nutritional staff have helped tens of thousands of resort guests of all ages and weights build endurance, know their bodies’ unique cues and triggers, and transform their relationships with food in a safe, supportive environment. The Biggest Loser Resort, with locations in Ivins, UT, Malibu, CA, and Niagara Falls/Buffalo, NY, provides the standard in personalized wellness, tailored fitness and nutrition. The Biggest Loser is a registered trademark and copyright of NBC Studios, Inc. & Reveille, LLC. Licensed by NBCUniversal Consumer Products Group 2012. All Rights Reserved. To learn more about The Biggest Loser Resort, please visit http://www.biggestloserresort.com, or call (855) 727-8567.
About NBCUniversal Television Consumer Products Group
NBCUniversal is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store. For the latest product updates and an overview of the properties managed by the group, visit the NBCUniversal Television Consumer Products portal at http://nbcuconsumerproducts.com.
About Shine America
Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content and through its global Shine 360˚ division, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original series including The Biggest Loser, Tabatha Takes Over and upcoming series The Face; adaptations of Shine Group formats MasterChef, Minute to Win It, One Born Every Minute and Parental Control; long-running scripted hits The Office, Ugly Betty, and The Tudors; and over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Shine Group’s distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. Visit http://www.shineamerica.com for further information.