Poll: Recruiters Want Training on Marketing to Clients the Most

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According to a recent poll conducted by Top Echelon Network, an elite network of highly specialized search firms, 40% of Network recruiters indicated that they want training on marketing to prospective clients more than any other area.

Top Echelon Network Membership Development Coordinator Drea Codispoti, CPC/CERS

According to Top Echelon Network Membership Development Coordinator Drea Codispoti, the results of the poll are in line with recruiters’ business goals.

Without clients, recruiters don’t have a viable business, so client development is crucial.

Executive recruiters, like people in other professions, are continually seeking to hone their craft, to become better at what they do in an effort to build their business, make more placements, and generate more revenue.

But what training do they need the most? Perhaps more importantly, what training do THEY think they need the most in their perpetual pursuit of professional improvement?

According to a recent poll conducted by Top Echelon Network, an elite network of highly specialized search firms, 40% of Network recruiters indicated that they want training on marketing to prospective clients more than any other area.

As part of that poll, Top Echelon Network asked the following question: “On which of the following do you believe you need more training?” The poll offered a choice of six answers.

Exactly 40% of poll participants selected “marketing to prospective clients” as their answer. The second-most popular answer was “recruiting passive candidates” at 26.2%, while “sourcing candidates” accounted for 20% of all responses.

In addition, 9.2% of recruiters in the poll indicated that training on “negotiating with clients” is a priority, while 1.5% chose “closing candidates” and 3.1% selected “none of the above.”

“As this poll shows, building a client base is a priority for recruiters, which isn’t that surprising,” said Top Echelon Network Membership Development Coordinator Drea Codispoti, CPC/CERS. “That’s a focus for recruiters, no matter the state of the economy. Without clients, recruiters don’t have a viable business, so client development is crucial.

“And of course, recruiting passive candidates is also a priority. In many cases, passive candidates have the skill set and experience for which companies are looking, and recruiters are tasked with recruiting those candidates and generating interest in their client’s opportunity. That’s a critical component in successfully filling an open position.”

Top Echelon Network was founded in 1988 in Canton, Ohio.

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