Really, we’re sparing the client the hassles of worrying about all the details that go into owning a website-the security issues, SEO optimization problems, content management and effective copywriting.
Calabasas, CA (PRWEB) November 15, 2012
While many in America now lease their cars or a home, the idea of leasing a “fully furnished” website is relatively new. A decade ago, the question of whether to rent or own online was unnecessary, as it was possible for a business to invest $500 or less in a functional URL and achieve both great rankings with the search engines and a reasonable conversion rate. Just having a website for a small to midsize business was an achievement in and of itself, with only 51% of households even having a home computer at that time, according to U.S. census data for 2001. Obviously, things have changed. The need for businesses to have not only a website but a well organized one with unique content has become mission critical in 2012, with Google’s recent algorithm changes to their ranking system. According to Google itself, page one rankings are now best accomplished by creating easily navigable websites that feature “relevant content that can quickly gain popularity in the Internet community.” Indeed, according to Captain Marketing SEO consultant and lead project manager Joseph Cabello, “it’s no longer possible for a company to just have a website with a neat picture and a phone number and pay for enough backlinks to rank. Customers must have a great website to get great results.”
With these well designed (i.e. Google-friendly and primed for conversion) websites now costing upwards of $4,000 and beyond, according to the Small Business Chronicle, the small to midsize business must make a significant investment to simply enter the Internet playing field in 2012. Captain Marketing, a Calabasas-based marketing firm, seeks to address this challenge with a new website lease product, specifically priced at under $100 a month to capture the small to midsize business that otherwise couldn’t afford the maintenance, design and copywriting that typically accompanies the responsibility of owning a fully functional and optimized website. “Our new website lease is perfect for the company that doesn’t want to invest a lot up front for design,” says Captain Marketing Web Design Director John Cairoli. “You get up to 8 pages, an integrated marketing message, email management with Google, and free managed hosting, all for under a hundred dollars. It’s like leasing a luxury car,” he adds.
For the $99.95 option website lease, the Captain Marketing company will offer both a three year rental term with no initial deposit required, and a month to month option that requires an additional $99.95 set-up fee and a thirty day notice for cancellation. The look and feel of the website, however, will be comparable to one that would typically cost a company many thousands to create, according to Cairoli. “Really, we’re sparing the client the hassles of worrying about all the details that go into owning a website-the security issues, SEO optimization problems, content management and effective copywriting. It’s all built into the fee.” he explains. With new options like these now available for the small to midsize business, consumers may see more of their favorite small businesses with a sophisticated Internet presence in the coming year, as rental website options continue to expand.