Smart Vitamin Club Opens “Shop & Share” Facebook Store

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With referrals from Facebook to e-commerce sites growing, Smart Vitamin Club showcases its top ten selling products to drive more traffic.

Smart Vitamin Club's Facebook "shop & share" page

There is no doubt that Facebook will grow into a more significant platform for retail, but we need to see how we perform with a small number of products on our fan page and evolve accordingly.

Smart Vitamin Club on Wednesday further increased its online presence by opening a store within Facebook, giving their customers more options to shop, share and buy.

“With over 9,000 likes and growing, our Facebook page remains a vital tool for engaging our customers as they explore and share the Smart Vitamin Club brand,” Andrew Lermsider, Founder of the online discount club, said in a press release.

The Smart Vitamin Club Facebook page now has a “shop & share” tab that lets customers browse ten of the best-selling vitamins and specialty formulas including Energy All Day, Sleep Easy, MegaHealth Multivitamin, Mood Elevation, Vitamin B Complex, Focus Attention, Omega 3, Vitamins A & D and Colon Cleanse.

The page also includes a “share” button that posts an item on a Facebook member’s wall. That’s a good thing if you’re looking for shopping advice, or if you want to share the offer with your Facebook friends.

Smart Vitamin Club is part of a new wave of online commerce: F-commerce. Social media specialists say the term was coined in 2009 to describe the growing number of businesses that sell through a Facebook page. Many fast growing start-up apps provide support for Facebook shopping transactions.

“While Facebook can present challenges to businesses of all sizes, we believe in the direction we are going. There is no doubt that Facebook will grow into a more significant platform for retail, but we need to see how we perform with a small number of products on our fan page and evolve accordingly.”

Engaging customers and fans on social pages can be challenging, and retailers have to show that there is a “significant benefit” to social shopping.

“Our entire model is about staying healthy, saving money and sharing the wealth with your friends” Andrew said. “This is a great fit for us”.

About SmartVitaminClub.com
Smart Vitamin Club was created by a team of creative thinkers who understand how our bodies’ work and what it means to stay healthy and feel great. By working with the world’s leading vitamin manufacturers, Smart Vitamin Club created the highest quality nutritional supplements with the purest ingredients and eliminated unnecessary expenses to pass the savings to its customers. Club members get up to 50% off on all orders, free shipping and a different free bottle to try each month.

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Eitan Friedman
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