How Do Signup Forms Work Best to Connect to Florida Residents?

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AIDE Data, leading data entry experts since 2005, analyzed over three million records of data and found that Florida customers are less likely to provide contact information on signup forms, birthday clubs, contests and eClubs.

Florida State
"The biggest finding in our analysis is that Floridians are much less likely to provide a valid street address than other respondents and over 60% of them will provide emails," states Mark Petersen, AIDE Data President.

Recently, AIDE Data analyzed over 100,000 handwritten forms filled out by Florida residents to set benchmarks for Florida companies and compare Florida customer responses to the rest of the country. This study shows that Florida customers on average are less likely to provide street addresses and phone numbers on signup forms than the rest of the nation.

Eighty-nine percent of Florida respondents provided a complete street address. In this study only 75% were recognized and standardized by the US Post Office Zip4 system. These figures are lower than AIDE has seen nationwide. AIDE has seen across the country that 91% of respondents will provide a street address and 93% will be verified by the Post Office.

"Our signup form analysis shows several interesting things about Florida customer behavior, and the biggest finding in our analysis is that Floridians are much less likely to provide a valid street address than other respondents and over 60% of them will provide emails," states Mark Petersen, President of AIDE Data. “The bottom line is that using handwritten forms to gather Florida emails can be more economical and more targeted than other data gathering techniques such as phone, email, or face to face. Marketers looking to create eClubs, sweepstakes, rebate programs and the like can feel confident that, when done correctly, they can get great contact information and build a valuable database from paper forms.”

Despite Florida’ geographic size and different cultures the address percentage does not vary much from different areas of the state. A respondent in Miami is as equally as likely as someone from Tampa or Pensacola to provide a street address.

While the Florida street address percent is low compared to national norms, the percent of Florida customers who will put an email on a signup form is higher than what is seen nationally. Sixty-one percent of Florida signup forms have an email, compared with 53% nationwide.

The 89% street address figure for complete addresses compares with 55% of Floridians who are willing to provide a phone number. Compared to what we see nationally the phone number percentage is also low. Across the US, on average 78% will provide a phone number.

“In general Floridians are willing to trade their email information more often than we see in most areas of the country if they think they will get something valuable in return," comments Mr. Petersen. "Even the prospect of receiving a coupon or chance to win a prize of nominal value can make an enormous difference in the accuracy and completion rates, especially for email addresses."

AIDE Data, a leading data entry firm since 2005, has entered over three million records with customer information covering a wide span of industries including: medical, charitable causes, investigative findings, public events, automotive, insurance, restaurants, consumer products, home repair, sports teams, retail stores and discount cards.

About AIDE Data
Since 2005, AIDE has provided data entry, data management , database and online retail solutions to clients across USA and Canada.

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