Freya Lingerie Celebrate 30,000 Facebook Fans

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Lingerie and swimwear brand Freya is celebrating reaching 30,000 Facebook fans. As it has grown in popularity, the Freya Facebook page has been supported by a number of social media campaigns promoting the brand – whilst also spreading the message of the importance of correctly-fitting lingerie.

Freya Lingerie celebrate 30,000 Facebook Fans

We run our Freya Facebook here right in the heart of Freya HQ so our fans our kept up to date with everything, whether it’s a fit event taking place or the launch of a new collection we’d like their thoughts on.

Freya, who create a wide range of lingerie and swimwear up to a K cup, launched their Facebook page to be closer to their target audience and engage with their customers.

The Facebook page’s success has led Freya to introduce international Facebook profiles for France, Poland and Holland. Freya’s Facebook page invites fans to find a store, download the latest brochures and sign up to be a part of their exclusive e-newsletter community.

In addition, Freya’s social media campaigns have included The Bra Doctor – an interactive app allowing fans to submit lingerie and swimwear questions to Freya’s lingerie experts. Freya also have a blog on their website and have used Facebook to promote the latest posts and search for additional contributors via their Blog Star competition.

The Facebook page also hosted the Freya Photo Booth, where users can personalise their own snaps, as well as promoting the brand’s Million Ways Spotify competition – where fans submitted their tracks to a playlist with the chance of winning free lingerie.

Thrilled to have reached the milestone, Freya’s Head of Marketing, Ann-Marie Manley said, “We’re absolutely delighted to have reached 30,000 fans on Facebook and would like to thank everyone for their support. We run our Freya Facebook here right in the heart of Freya HQ so our fans our kept up to date with everything, whether it’s a fit event taking place or the launch of a new collection we’d like their thoughts on.

Ann-Marie Manley added: “Facebook is an incredibly important mouthpiece we use in order to raise greater awareness and to speak with our fans on a much more personal level. Reaching 30,000 is only the start and we’re going to work hard to build this up further over the next 12 months.”

About Freya
Freya create lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their ranges is available up to a K cup and includes balcony, plunge and strapless bras. Based in Northamptonshire, UK, Freya is part of the Eveden Group, home to a number of lingerie and swimwear brands specialising in larger cup sizes. The Eveden Group is a subsidiary of Wacoal Lingerie. For more information about Freya please visit freya.com or email press(at)freya(dot)com

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Holly Henstock, PR Manager
Eveden Limited UK
+44 (0)1536 765208
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